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Thursday, May 03, 2007 4:04:37 PM
Paul Newman in his hey day was a racing lover and pretty good driver. You get a Leonada Di Capro or Matt Damon type who loves racing and becomes a particpant and wins, you get a billion dollars worth of publicty since they have a following of among men and women. It becomes a marketing ploy. It becomes and is a very mach thing.
Steve McQueen was another lover one.
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