Drinks Americas Holdings, Ltd. (DKAM)

[siron]

ORLANDO, Fla., March 22, 2007 (PRIME NEWSWIRE) -- RedChip Independent, a
division of RedChip Companies, announced today that they have initiated research
on Drinks Americas, Inc. (OTCBB:DKAM).
Lisa Springer, MBA, CFA, RedChip Research Analyst, wrote in the report:
"Drinks Americas is on-track to report substantial revenue gains and
significant progress towards profitability in fiscal 2007 as a result of the
launch of a new product, Trump Super Premium Vodka, which is also driving sales
of its other spirit products. The Company is also expanding distribution of its
Newman's Own beverages and extending the Newman's Own product line.
"For the third quarter ended January 31, 2006, Drinks Americas reported an 875
percent increase in revenues to $2.7 million from $0.3 million for the same
period last year. The January quarter was the first full quarter that included
sales from Trump Super Premium Vodka, which the Company launched in mid-October.
Trump Vodka is now available in 28 states. Over the last 100 days, the Company
has shipped 40,000 cases of Trump Vodka, generating sales of $4.3 million. Over
the next several weeks, Drinks Americas anticipates Trump Vodka will become
available in an additional 14 states.
"We initiated coverage of Drinks America shares in October 2006 with a Buy
rating and a $1.40 one year price target, based on a seven times multiple of
projected FY 2008 EPS. These shares are currently trading above our target
price, but we would be buyers on share price weakness."