West Coast Ventures Group Corp (fka WCVC)

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WCVC Fatburger signs 40-store Florida expansion deal


Restaurant Dive

https://www.restaurantdive.com/topic/franchising/

https://www.restaurantdive.com/news/fatburger-florida-franchising-framework-whole-factor-40-store/752243/




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Published July 2, 2025

Fatburger signs 40-store Florida expansion deal

The new deal would make Florida
a major market for the burger QSR,
which has been growing
through international deals and co-branding agreements.

Fatburger has signed a new 40-unit,
10-year expansion deal
covering several Florida markets
with Whole Factor Inc.,
according to a Wednesday press release.

Whole Factor
previously signed a 14-store franchising commitment with Fatburger in 2021
and has opened two units of the burger chain.

If Whole Factor builds out all the units it has signed deals for,
that would mark a massive expansion for Fatbur,ger
which has more than 80 units in the United States,
according to its website.

A deal of this scale
would shift the brand’s geographical concentration
away from the West Coast
and be an inflection point
for the fast-casual burger chain’s national growth plans.

The brand’s first Florida units have “exceeded expectations,”
said Taylor Wiederhorn,
Co-CEO and chief development officer of Fat Brands,
Fatburger’s parent company.

“Two years ago,
Fatburger
made its return to the state of Florida
after a 20-year absence,
and we are not looking back,”
said Wiederhorn,
who was appointed co-CEO earlier this year.

The new deal will bring Fatburger
to the Jacksonville market and other trade areas,
according to the press release.

The brand’s two Florida locations are in the Orlando and Tampa areas.

https://www.restaurantdive.com/news/fatburger-florida-franchising-framework-whole-factor-40-store/752243/