ULTA is another interesting one in the 'contrarian value' category. It's been a decent long term stock, but had a bad 2024 and dropped over 40%. In August it fell through near term support, and was looking pretty ominous. But then word came out that one of the new Berkshire guys (Weschler) has been buying, and the stock recovered somewhat. I picked up a little, but wouldn't have without the Berkshire endorsement, since the chart had been deteriorating. Now it's back up to where key support had broken, so will be interesting to see how it does going forward. The short position (per Yahoo Finance) is in the 7-9% range, so perhaps some short covering occurred after the 'Berkshire effect' kicked in. In any event, it looks like a nice long term stock at a bargain price -
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