22nd Century Group Inc (XXII)

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I’m listening to the webinar “Future Priorities for Federal Commercial Tobacco Regulation: A Conversation with Dr Brian King (Director of FDA’s Center for Tobacco Products)”. At the beginning of the presentation Dr. King emphasized that:

- the menthol ban/menthol product standard remains a key priority for Dr King and the FDA/CTP; FDA is still going through the 250K comments received; no crystal ball on timing, but they’re moving forward.

- ** the FDA proposing a “maximum nicotine level product standard” for combusted tobacco products is “close to being a reality”; Dr King said that the FDA “intends to propose the rule” and that it’s a “high priority” for the FDA. He described the nicotine product standard as having a profound health benefit in terms of preventing initiation of smoking and promoting cessation for current smokers. He says the nicotine product standard has a “huge potential for the impact on public health.”