Innovative Food Holdings Inc (IVFH)

[cmelton]

But even with the 4.5M capital, at the rate they are losing that's only enough runway to get them through Christmas. It's concerning that they've cut marketing. I imagine that will have a huge effect on the e-commerce business in the busy q4 season. It seems like Sam's at least conceding that the e-commerce business can't scale profitably.

If it weren't for the press release from 2 months ago about leaning into e-commerce brand aggregation (which really doesn't make any sense at all to me now knowing they've cut off marketing), I would think, and hope, that they would sell off all the e-commerce brands and go back to food service.

There's no doubt Pappas and friends are smart guys. But I'm not convinced they aren't being had. They wouldn't be the first smart guys to lose a bunch of money by betting on the wrong CEO.