Amarin Corp Plc (AMRN)

[ilovetech]

Sleven, I may have misunderstood the end game for the entire endeavor. But the Japanese are too smart frankly, to waste any time and money for something mediocre. Notice when the effort started. It wasn't too long, if not soon after Generics began pounding on the door, threatening not only Amrn's only product, but by extension, the single flagship product from the two oldest Japanese conglomerates and their decades of R&D. Companies of this caliber don't rest on their laurels, but rather keep innovating. That's where Generics are screwed. Moreover, these companies know one thing better than anyone, even Captain beer, their "customers." So the objective is always focused around the customer experience. They include price, effectiveness, and convenience. That's what Brands do.

ILT