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Record legal shipment nudges Africa towards $7bn cannabis market
4 min. read
Forbidden plant goes mainstream
South Africa is just the latest country to turn decisively in favour of a sector which has witnessed an astonishing transition from a global shadow industry to an agro-industrial powerhouse. From medical cannabis to lifestyle supplements and recreational smoking, cultural, medical and legal change is wafting the scent of the once forbidden plant firmly into the global mainstream.

By 2023, the value of Africa’s legal cannabis market could be at least $7.1bn across nine key African countries if they legalise recreational and medical use, according to The African Cannabis Report from industry analysts Prohibition Partners. Worldwide, the Covid-19 lockdown period saw record-breaking sales of cannabis in multiple regions. Global sales of CBD (an active cannabis ingredient frequently used as a natural remedy), medical cannabis, and adult-use (recreational) cannabis topped $37.4bn in 2021, and could rise to $102bn by 2026, says the firm.