Green Thumb Industries Inc (GTBIF)

[FUNMAN]

5 GTI stores in one state and 3 stores in another state, and 4 stores in a third state all operating under 3 different names does nothing to increase brand recognition.

Do we want GTI to have a powerful national brand identity, or do we want to promote like Mom & Pops that are locally owned and operated?

IMO, power wins if you intend to be a national company. So act like it. Rebrand the stores

Hotel chains like Hilton and Marriott control empires of brands and thousands of company owned and franchised worldwide locations.

If you want to buy one of the hotel franchises, the franchisee has to subjugate their own individuality to the greater good. They have to duplicate the look and feel of their hotel if building from the ground up, or if converting an unaffiliated hotel, they must rebrand and remodel.

Each of those hotel brands present uniformed images and services in an aim to meet consumer comfort & price expectations, and garner loyalty.

Yet they are all advertised under the Hilton and Marriott banners.

GTI should look and feel like one powerful company to investors. Not doing so is hurting us.

marathon man Thursday, 02/03/22 07:13:51 PM
Re: FUNMAN post# 2850
Post # 2851 of 2852
Nice response, well thought-out..
However even beer companies have different beer brands that are owned by the same company... So, I don't know if what you're saying holds true in this case.