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Monday, 01/10/2022 9:09:33 AM

Monday, January 10, 2022 9:09:33 AM

Post# of 981
Caveat Emptor.

Many times when a company's stock is failing/falling and they can't seem to attract new investors they will turn to their or an outside PR Dept/Firm to try and generate interest. There is only so much a Company can accomplish through the use of standard PRs i.e. generate cash.

As such they stoop to more subtle and subversive methods. Many times they will employ a financial newsletter that may write a flattering article regarding the company and that a bottom has been reached, projections for a profitable future quarter, severely undervalued, etc... Articles are usually accompanied by charts for visual effect Simply scrolling to the bottom of the article will reveal weather the author is a holder of the the stock and/or if they are being compensated for the content of the article.

These techniques, and others, although certainly legal are nonetheless ethically challenged and are generally referred to as "pumping" a stock.

I imagine that most here are well aware of this behaviour, just let this serve as a reminder. All IMHO of course -

Caveat Emptor -


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