Straight Up Brands (fka STRU)

[Mr. Zen]

Lorraine Bracco and Martha Stewart Demonstrate Heart-Healthy Cooking Featuring Bracco Wines on "The Martha Stewart Show"
Feb 2, 2007 9:00:00 AM
NEW YORK, NY -- (MARKET WIRE) -- 02/02/07 -- Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") http://www.straightupbrands.com/, an emerging developer and international marketer of premium branded wines and spirits headquartered in New York, announced today actress Lorraine Bracco and host Martha Stewart will prepare a heart healthy meal of Coq au Vin featuring Bracco Wines' Montepuliciano in honor of the American Heart Association's national Wear Red Day on "The Martha Stewart Show," airing Friday, February 2nd (check local listings for time and station). Wear Red Day is a leg of the association's Go Red for Women campaign to raise awareness about heart disease in women.

"Both my mother and father suffer from heart disease," said Bracco, "so heart disease is a very personal issue for me and my family. I'm honored to do my part to help raise awareness about the importance of identifying and reducing risk factors, and motivate others to take action to protect their health."

Having lived in Europe for ten years, Lorraine was first exposed to the craftsmanship and tradition of winemaking and quickly became enamored with the process. While gaining acclaim for her acting prowess, she has continued to refine and develop her palette for fine wine and food while her respect for and interest for both have grown through the years. Lorraine handpicked eight notable Italian wines, from Pinot Grigio to Amarone, for release under the Bracco Wines label to share her passion and provide all levels of wine enthusiasts a trusted voice for quality.

Bracco Wines, which are available in select markets across the country, debuted last spring. Bracco Wine is a line of eight Italian wines that the Company owns and markets in collaboration with the actress Lorraine Bracco.

For more information about Bracco wines and availability, please visit www.BraccoWines.com

About "The Martha Stewart Show"

"The Martha Stewart Show" is a nationally syndicated, daily "how-to" series anchored by segments that entertain, inform and inspire. Shot in front of a studio audience, the hour-long program's format allows audience members, home viewers and special guests to participate and interact with host, Martha Stewart. Featuring movers, shakers and headline makers plus everyday people who've accomplished extraordinary things, "THE MARTHA STEWART SHOW" sheds new light on subjects including cooking and entertaining, decorating, and home renovation and provides a forum for Martha Stewart's sense of humor, love of fun and desire to teach. Martha Stewart and Mark Burnett are executive producers. The Emmy-winning series is produced by Martha Stewart Living Omnimedia and is distributed by NBC Universal Domestic Television Distribution to more than 95% of the country.

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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; with the acquisition of Rappin Brands, it now has Sizzurp in distribution and it will begin the distribution of Lucky Nites in selected markets in the first quarter of 2007. Future products include Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, MoMo Mojito with Ja Rule, and Triple Coconut Rum with MOP. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact:

Investment Banker:
Paul Gozzo
President/CEO
PMG Capital
888-747-5397

Investor Relations Contact:
Gerald Kieft or Ryan Audin
Wall Street Resources, Inc.
2646 SW Mapp Road, Suite 303
Palm City, Florida 34990
772-219-7525
http://www.wallstreetresources.net

Straight Up Brands, Inc.
David McCallen
CEO
888-890-8909