TheDirectory.com Inc (SEEK)

[hczhang1]

The rise of vertical search engines

https://www.searchenginewatch.com/2020/11/13/the-rise-of-vertical-search-engines/

Google’s rise as the dominant search engine has left the industry undisrupted for 20 years.
The number of use cases for search are infinite meaning Google’s information lacks depth in some cases.
Vertical search engines support unique workflows and provide domain expertise.
Specialized search for consumers is well established but B2B search is rapidly growing due to a “digital exhaust” effect.
B2B search helps fuel SMB’s and the mid-market because more businesses get found.