If you learn the company's culture and art, you learn about the company in better ways than just the norm of everyone else's intellect, however, if you learn the culture and art of people then you may grab a better understanding on how that person thinks, talks, acts and moves. This is a frugal and much needed skill to learn in any form of investing. Yes, a company may be sound but if a leaders background is not as sound as his or her's company, then company failure could be inevitable. $VITX, I defer back to you CJ2.
Have a great night everyone.