AIAdvertising Inc (AIAD)

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One of the biggest attributes in becoming a successful software enterprise within the industry you serve is the foresight to recognize a viable future direction and developing a proprietary product accomplishing this directive.

Collecting data through third party cookies or user tracking identifiers through E-mail is becoming antiquated. Trade Desk over the last few years has anticipated the phasing out of third party cookies and consequently has chose the direction of Unified ID which is E-mail based which Google addressed in one of its latest PR's and also quoted in CLWD's most recent PR: "Further, Mr. Temkin, Google's Director suggested that workarounds such as user tracking by email addresses will eventually fail as users demand tighter browsing privacy under an evolving regulatory."

The CLWD PR says it all in that they have developed an effective way to circumvent this issue and a more precise method of isolating a target audience and it's through Personas created through Artificial Intelligence and Machine Learning.

Where the intrigue lies has to do with the initial evolution of the SWARM platform with the development of the advanced data and behavioral sciences characteristics. Early on there were indications of a high success rate in accomplishing client goals. The sophistication and effectiveness was becoming evident and the additional layers of Artificial Intelligence through the implementation of Predict89 and WRENCH.AI into the SWARM "proprietary" tech stack has enhanced their product/services to new successful levels of refinement.

Coming up with new "alternative targeting technology" isn't achieved overnight even for a prominent player with loads of capital within the space such as Trade Desk. The involved process of developing a different solution holding up to the test of time with efficient/well written maintainable code is no easy task and I'm afraid the remedy isn't going to be found in quick fix form.

But, guess what... CLWD/AiAdvertising Inc. already has an effective solution.