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Friday, 02/19/2021 12:06:25 PM

Friday, February 19, 2021 12:06:25 PM

Post# of 703
$KBEVF Koios Chief Executive Officer Chris Miller commented, “Local grocery chains are a key player in our distribution strategy for our canned beverage products for the simple reason that they have unparalleled influence in the regional markets that they service, in addition to knowledge of local clientele. Even through our online sales, which we manage in-house, there are discernible and meaningful patterns from one part of the country to another in terms of interest levels and purchasing tendencies. As much as these patterns may be insightful when it comes to our strategies for entering a given market, we prefer to take a more personalized approach of working with local-level retailers to best align our products with their base of customers. After all, these regional chains are often family-owned and are usually intimately familiar with what their customers like, dislike, and are specifically asking for. As such, we are excited to be working with Market of Choice as we expand our presence in the state of Oregon with a local focus.”