February 10, 2021 / Intercept Music, Inc. ("Intercept"), a marketing and distribution SAAS company with a focus on technologies for the entertainment industry and a wholly owned subsidiary of Sanwire Corporation, ("Sanwire" or the "Company") (OTC PINK:SNWR) today announced the formation and launch of its Label Incubator Program, catering to recording artists who have been referred to Intercept by its music label partners.
Intercept's Label Incubator Program works as an artist development suite of marketing and distribution services for artists who have been referred by interested record labels to enhance their online footprint and music exposure while further grooming and developing these artists to advance their path to a recording contract. The program allows artists to stay connected by being on a "watch list" for the major music labels, while the labels maintain a right of first refusal to partner with these developing artists in the future.
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Intercept's Label Incubator Program is funded through a profit partnership with each artist or band and allows independent artists to economically access many of the benefits of a traditional music label, including enhanced promotional and merchandising opportunities such as playlisting, customized advertising, and licensing.
Here is an outline of the Label Incubator Program process
Music labels refer artists to Intercept's Label Incubator Program to assist in all phases of their professional growth while enhancing their online footprint and expanding their fan base.
Intercept will expose their music to what they believe will be a much larger audience by distributing and promoting their music on all the major streaming music services through social media, advertising and playlists.
Intercept will accelerate building an artist brand by co-designing, marketing, producing and distributing the performer's merchandise which is available through their own online store, created and managed by Intercept professionals.
Intercept will communicate regularly to the referring music labels on the artists' progress. Once an artist meets the criteria set out by the music label, the label has the first right of refusal to sign that artist.
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