22nd Century Group Inc (XXII)

[Eye on the prize]

Hit the nail on the head here! Again, make no mistake about this, they are dragging this MRTP out for a variety of reasons. I think the FDA’s love affair and then near disaster with the Vape products set this company and the FDA back for sure. Many still didn’t like the idea of combustibles being a way forward. Whether the delay because of the vaping issues, or to give BT time to prepare to offer VLN, or give BT time to buy VLN for better distribution than 22nd can offer, or to allow XXII time prepare more seeds for sale to all competitors, or wait for a few more major studies about to completed to put the nail in the coffin regarding proof of product, or to wait for a friendlier administration to give the green light, or to help prepare a more realistic and organized time frame to bring NPRM back to the table. It could be any or all of the reasons this feels so dragged out. Bottom line is that the MRTP has been a done deal for while. They are holding it back for specific reasons(which of course seems and is criminal). I believe @rightcoast is also right about the odds of the NPRM coming back on the table. They may be higher than 60% at this point. Hell, we are seeing an increase in combustible cig consumption again these days. There is still major issue. The Holy Grail will be Global distribution and licensing. Will be interesting if 22nd keeps the US licenses and sell the Global or vice versa. The biggest money to be made in actual sales volume of this product will be overseas in Asia, India, the Middle East, Europe, and Africa. Bottom line, we have one hell of ride coming that is only at the beginning of its launch. This is will greatly disrupt the tobacco industry any way you look at it. GLTA