WiMi Hologram Cloud Inc (WIMI)

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In the arms race of driving experience, WiMi Hologram expands the holographic product portfolio matrix and releases new vehicle-mounted product "WiMi HoloAR HUD".

source
https://finance.sina.com.cn/stock/relnews/us/2021-02-09/doc-ikftpnny6005282.shtml

February 09, 2021 16:35 Tencent Watchlist

In recent years, AR technology has become increasingly popular, and the products and scope of applications have also been expanding. For example, the AR sweep function in the annual Alipay Collection Wufu, as well as our commonly used mobile phone measurement tools and some games, are all applied. Here comes AR technology. With the transformation of automobile intelligence, AR technology has also appeared on the car. The new Mercedes-Benz S-Class and Volkswagen ID.4 combine this technology with our common HUD, bringing a more sci-fi and future AR-HUD.

The meaning behind AR-HUD (Augmented Reality Head-up Display) is not just to add a screen to the car, but to add a window for human-computer interaction, which can be safer and more efficient, and is destined to replace Traditional instrumentation.

AR-HUD is well understood literally. It is a technology that combines AR (augmented reality) technology and HUD (head-up display), that is, the augmented reality head-up display system, which can be regarded as an advanced version of the traditional HUD , You can combine some virtual information and prompts with real objects and road conditions, making it more vivid and bringing rich functions.

AR HUD is becoming one of the selling points of new cars in the next few years, and automakers and technology providers are constantly increasing their layout in this field.

Recently, as the leading holographic AR application technology provider in China, WiMi Hologram (WIMI.US), announced the release of a holographic AR application product for electric vehicles "WiMi HoloAR HUD" to further expand the company's holographic product portfolio matrix.

It is understood that WiMi HoloAR HUD can customize the following functional modules according to customer needs: optical processing, image processing, voice interaction, night vision imaging, augmented reality (AR), ADAS, cloud services and other technologies to achieve vehicle OBD data reading, Tencent WeChat Back-end services, Alibaba Auto Map navigation, Bluetooth phone, full voice control, big data analysis, tire pressure display, mapbox map support and related setting functions, etc., to provide car owners with safe driving services and car value-added services.

It is reported that WiMi Hologram was established in 2015, focusing on holographic cloud services, mainly focusing on vehicle AR holographic HUD, holographic pulse laser, head-mounted light field holographic equipment, holographic semiconductor, holographic cloud software, holographic car navigation and other professional fields, covering From holographic car AR application, car holographic laser application, holographic vision semiconductor technology, holographic software development, holographic AR advertising technology, holographic AR entertainment technology, holographic ARSDK payment, car holographic communication and other holographic AR technologies, it is a holographic cloud Comprehensive technical solution provider.

With the kernel technology that supports AR, HUD can realize graphics that interact with real objects and make full use of vehicle sensor data.

This means that the car's driver assistance system can surpass the traditional sound alarms and flashing symbols, highlighting potential hazards on the road through the windshield. In addition, the shortcomings of traditional car navigation will also be broken by real-time navigation.

Of course, from another level, with the popularization of autonomous driving assistance systems and the Internet of Vehicles, the total amount of information that needs to be displayed on the instrument has exploded. Traditional instruments have been upgraded from mechanical hands to LCD screens to solve the problem of information presentation.

The emergence of head-up display is to solve this contradiction, and the emergence of AR-HUD undoubtedly provides new ideas for human-computer interaction. It integrates the external environment information collected by the camera and radar into reality, further increases the meaning of the display word for the vehicle, and becomes a new window for the vehicle to interact with the outside world, and also gives the HUD system irreplaceable functions. With the nature, HUD system can finally become popular.

Today, with the improvement of AR technology capabilities, based on the integration of the HUD head-up display, the experience and functions of the smart cockpit are further enhanced.

According to the monitoring data of the Gaogong Intelligent Automobile Research Institute, in the first half of 2020, the number of front-mounted (standard) HUDs of new cars (independent and joint venture brands) on sale in the Chinese market has reached 254,000 units, with a loading rate of 3.38%.

In terms of the types of HUDs, the "Analysis Report on the Market of Pre-installed HUDs for Independent and Joint Venture Brands in the First Half of 2020" shows that 216,000 units of W-HUDs equipped with standard W-HUDs in new cars account for 85% of the total (total HUDs equipped with HUDs) , A slight increase over the same period last year.

And AR-HUD is the next big trend, the image presentation effect will be much better than W-HUD, and it is more practical.

However, one of the biggest bottlenecks of AR HUD is the integration with the road ahead. This has extremely high requirements for navigation accuracy, image recognition accuracy and speed, and AR algorithm sensitivity.

In addition, the AR fusion perception system has extremely demanding requirements for algorithms, graphics rendering, and image signal processing with high bandwidth and low latency.

However, due to the different internal structures of different models, it is necessary to design a specific optical structure of the HUD for a single model, which is difficult to adapt to multiple models at the same time, resulting in poor scale effect and long cost recovery period.

In the view of "Gao Gong Intelligent Car", the current configuration and functional homogeneity of the new car's smart cockpit has appeared, and AR HUD is undoubtedly one of the highlights of high-end models.

According to industry sources, the current carrying capacity of HUD is increasing at an annual rate of 30%-35%. OEMs including Volkswagen, Toyota, FAW, NIO, Geely, etc. are actively deploying.

From 2020 to 2025, the growth rate of HUD mass production will gradually accelerate. From 2025 to 2030, the large-scale application of HUD will be realized. At the same time, mass production of AR HUD will also start around 2025.

Compared with HUD, AR-HUD technology is bound to be much more complicated, and there are still many technical difficulties to be overcome. But what is certain is that AR-HUD is not a fantasy. It will be widely used in our cars someday in the near future, allowing us to experience more driving pleasure.

The development of AR technology makes ARHUD a future technology outlet. With the ADAS driving assistance system, HUD can not only help drivers grasp their own vehicle information, but also obtain external information such as the surrounding environment and road conditions, effectively improving consumers' trust in ADAS driving assistance, realizing a positive cycle, and the market is expected to expand rapidly. In addition, combined with the Internet of Vehicles and with the development of 5G+V2X, HUD can provide a more convenient and direct information acquisition path, and achieve real-time updates to improve driving experience.

Under the background of the new four industries, the trend of electrification has accelerated. Compared with fuel vehicles, pure electric vehicles have more advantages in the electronic and electrical architecture and intelligent highlight functions; considering that pure electric vehicles have higher consumption power in the face of consumer groups, there is also a greater demand for advanced features in the future. It is expected to accelerate the increase in HUD penetration rate.