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Else Nutrition Set to Expand into Massive Kids

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Expresso123   Thursday, 02/04/21 07:31:21 AM
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Else Nutrition Set to Expand into Massive Kids Nutrition Drink Market with Plant-Powered Complete Nutrition
Over 80% Purchase Intent among 800 U.S. Moms according to Independent Market Research Study
VANCOUVER, BC, Feb. 4, 2021 /CNW/ - ELSE NUTRITION HOLDINGS INC. (BABY.V) (BABYF) (0YL.F) ("Else" or the "Company") the plant-based baby, toddler and children nutrition company, is pleased to announce that it successfully completed a trial run of its new Plant-Powered Complete Nutrition for Kids products.

"Following the successful launch of Else Plant-Based Nutrition for Toddlers and thousands of families adopting the product, we're excited to bring clean label, plant-based complete nutrition to kids across North America," said Hamutal Yitzhak, CEO & Co-Founder of Else Nutrition. "We've recently completed an independent consumer study of over 800 moms in the U.S., and the desire for clean label, organic, plant-based nutrition drinks is clear – with over 80% indicating intent to purchase. We're aiming to shake up a market that literally has been dominated by high sugar options for far too long," she added.
Packed with the protein, carbs, healthy fats and 20 essential nutrients kids need, Else Plant-Powered Complete Nutrition for Kids offers good, clean fuel for growing. It contains 50% less sugar than leading brands. The Nutrition shakes (Chocolate and Vanilla flavors) will be sold in 11.6 oz cans, and will first be available online in early Q2.


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