WiMi Hologram Cloud Inc (WIMI)

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iPhone embraces AR, Apple/Wime Hologram and other companies bring mobile AR into reality.

source
https://finance.sina.com.cn/stock/relnews/us/2020-11-26/doc-iiznctke3402176.shtml

Original Title: iPhone Embraces AR, Apple/Wime Hologram and Other Companies Bring Mobile AR into Reality Source: Internet

Each new generation of Apple products will have a focus on functional updates. In 2020, Apple will still focus on AR. The difference is that the new product will be a head-mounted product that immersively displays emails, messages and other content through lenses.

When it comes to Apple and AR, many people think of Apple’s rumored upcoming AR glasses products. Although many people think that headsets and glasses are the future of AR, Apple executives have shown people how the iPhone is now. Push the AR field to reality.



Therefore, the 2020 iPhone will also usher in a major update, including a new external design, adding support for 5G networks, and the rear camera with TOF 3D sensor, which will help improve the perception of augmented reality applications.

Last month, the iPhone 12 series models were released, analyzing the unique LiDAR of the Pro series. From a functional perspective, LiDAR is nothing more than three categories of functions: improving the performance of AR applications; improving the optimization of photo and video effects; 3D scanning capability.

Some people previously believed that LiDAR will be Apple's foundation for future head-mounted AR/VR, but according to the recent statement from the head of Apple's AR department: Apple's goal at this stage is to make mobile AR more powerful.

The head of Apple's AR department said that from the perspective of helping people live, AR has great potential, whether it is based on existing hardware or future hardware devices. For us, the only way to achieve this goal is to build our own hardware ecosystem so that users can invest more time and energy.

In short, in Apple's view, smartphones are essential to the development of AR technology.

It is not easy for developers to create native VR and native AR applications, because the number of terminals is limited. In contrast, in 2017 Apple iOS devices supporting AR reached hundreds of millions. Even if the user base using mobile AR is small, it is still a huge volume.

According to statistics, more than 7,000 Apple iOS developers have added AR mode to more than 10,000 applications. The head of Apple's AR department said that he hopes to provide developers with an ecosystem and a platform so that they can benefit from it.

The future of iPhone AR does not lie in apps, but in instant and fast browsing. That is what we call come and go.

In iOS 14, Apple added the App Clips light application gameplay. Previously, many people interpreted that apps that are not commonly used use light application methods, but Apple executives do not think so.

The head of Apple's AR department said: Those applications that you experience 3, 4, 5 or more times a day are definitely very lightweight. Killer AR is often used, and presenting them in a light-applying way will make them easier.

In these applications that add AR mode, from two-dimensional space to three-dimensional space, holographic AR technology "superimposes" virtual things onto real world scenes, which infinitely narrows the distance between the real world and the virtual world. Holographic AR has pushed human communication media into a new stage.

Similar to Apple, as one of the participants in the holographic AR field, WiMi Hologram continues to research and develop holographic AR technology.

According to reports, recently, WiMi Hologram officially announced the establishment of the "Holographic Science Academy" to conduct research on the cutting-edge technology of holographic AR and disruptive technological innovation.

Everyone is familiar with AR technology. This technology uses a variety of technical means such as multimedia, three-dimensional modeling, real-time tracking and registration, intelligent interaction, sensing, etc., to simulate computer-generated text, images, three-dimensional models, music, video and other virtual information and apply them to the real world. . The two kinds of information complement each other, thus realizing the "enhancement" of the real world.

WiMi Hologram covers holographic AR technology from holographic computer vision AI synthesis, holographic visual presentation, holographic interactive software development, holographic AR online and offline advertising, holographic ARSDK payment, 5G holographic communication software development, holographic face recognition development, etc. In multiple links, it is a holographic cloud comprehensive technical solution provider.

As holographic technology gradually penetrates into all walks of life, its market prospects will also become very broad.

WiMi Hologram has a leading AR holographic application platform in China, which is currently mainly used in entertainment, advertising, education and other industries. Its hardware environment is relatively mature, which is very beneficial to the development of software and content in these fields.

Its commercial application scenarios are mainly concentrated in five major professional fields such as home entertainment, light field theater, performing arts system, commercial publishing system and advertising display system.

WiMi Hologram has established a comprehensive and diversified holographic AR content library among all domestic holographic AR solution providers. WiMi Hologram Cloud owns approximately 4654 AR holographic contents, 106 software copyrights and 219 technical patents.

Some institutions predict that in the near future, the scale of the AR industry will reach hundreds of billions of dollars.

With the popularity of augmented reality, in addition to Apple, the number of participants in the field of AR holographic technology is also increasing. Since last year, giants including Microsoft and Google have competed to increase the AR market. Apple, Google, Facebook, Amazon, etc. have all entered the AR field. There is no suspense in this wave of AR launched by technology giants. We expect WiMi Hologram and other AR companies to bring us more surprises in the AR field.