Amarin Corp Plc (AMRN)

[Pharmacydude]

Nick
Generics like H&R have reps BUT they sell a 100 different drugs, know absolutely nothing about how they work, call on PHARMACIES not doctors offices. Brand drug reps have a science background and try to educate docs. Generics have reps with commerce degrees and just try to work numbers/sales. Generics could never market a new drug. Their reps function solely to visit pharmacies to return expired stock and try to convince the pharmacy owners to use more of their generic vs their competitor’s generic.
Not going to see any partnerships with generics.
Giving Dr R early entry into the generic market in India (for example) might be possible but would probably attract the FTC who would shut down any deal made.