Ever hear of the start up Rally health. Still waiting for someone to explain why any company would go with QMC's HealthID when highly reputable and credible companies like these can build it better-faster-cheaper? UnitedHealth backs wellness-tech startup Rally Health https://www.bizjournals.com/twincities/news/2015/02/04/unitedhealth-backs-rally-health-wellness-startup.html That's why.