The Rising Influence of Rising Affluence

[DewDiligence]

(RVNC)—Georgia allows aesthetic-medicine practitioners to re-open:

https://www.npr.org/sections/coronavirus-live-updates/2020/04/20/839338550/georgia-beginning-to-reopen-its-economy-lifting-some-coronavirus-crisis-limits

…Gov. Brian Kemp announced at a news conference Monday steps to reopen Georgia's economy, starting this Friday.

…Employees at "gyms, fitness centers, bowling alleys, body art studios," as well as "barbers, cosmetologists, hair designers, nail care artists, estheticians, their respective schools & massage therapists," will be allowed to return to work on Friday but will have to operate under restrictions.

This is probably a bad idea, but it demonstrates the magnitude of pent-up demand for aesthetic treatments. People really care about looking good, even at a time like this.