Norwegian Cruise Line Holdings Ltd (NCLH)

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Investors Sue Norwegian Cruise Lines Over Stock Fallout From Alleged Downplaying of Coronavirus
Amid the coronavirus-induced shock waves that have rocked the cruise industry, a group of investors has sued Norwegian Cruise Line after news articles exposed the company's alleged practice of lying about the severity of the disease in order to keep bookings, which caused the cruise line's stock to tumble.

“Emails leaked to New Times show that a senior sales manager at NCL’s Miami office came up with canned responses for the sales team to use if potential customers expressed concerns about COVID-19,” the New Times article read.
The paper said one of the scripted lines told a customer that the company had canceled all of its Asian cruises, thus demand for other itineraries had hugely increased to pressure them into booking before prices increased. According to the paper, the company also assured potential customers that the virus’ danger was over-hyped.

“‘The only thing you need to worry about for your cruise is do you have enough sunscreen?’ one of the suggested talking points reads,” according to the New Times article.

“If you don’t hit quota, you will absolutely be fired,” a Norwegian employee told the New Times. “No exceptions for [the] current virus situation. You may be put on a personal improvement plan for 30 days, but [that] basically means you’re done.”