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>>> ELSE Nutrition Receives U.S. Notice of Allowance from the U.S. Patent and Trademark Office


https://finance.yahoo.com/news/else-nutrition-receives-u-notice-120000084.html


1-22-20

Accesswire

VANCOUVER, BC / ACCESSWIRE / January 22, 2020 / ELSE NUTRITION HOLDINGS INC. (BABY.V)(OTCQB:BABYF) ("Else Nutrition", "Else" or the "Company"), a developer of plant-based alternatives to dairy-based baby nutrition, announces today that it has received a formal notice of allowance from the U.S. Patent & Trademark office for the extension of the Company's existing patents to cover the market of adults suffering from malnutrition.

The extension addresses the use of the company's proprietary formula for adults who have specific malnutrition related conditions such as lean body mass and declining basal metabolic rates. The patented composition provides the necessary proteins, amino-acids and other nutrients needed in a single food serving.

"Receiving a notice of allowance in this critical market represents a milestone of significant importance, because it paves the way for future, already planned, product expansion beyond the baby and toddler market segments. Furthermore, the growth of our intellectual property portfolio in the US is timely as we get set to launch our products there this year," stated Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. "Our 100% plant-based formulation has functional and meaningful applications to a wide range of potential consumer markets. While we remain laser-focused on the launch of our baby products, our IP can also help serve the rapidly growing $5 billion U.S. plant-based food market giving those in need, nutritious clean label offerings," she added.

The Company is also pleased to announce that it has re-engaged Native Ads Inc. to provide digital media marketing services. The Company previously announced on October 17, 2019 that it had engaged Native Ads for a limited digital media marketing program. Under the new engagement, Native Ads will provide its services for a period of 5 weeks at a cost to the Company of $125,000 CAD. The Company previously obtained the consent of the TSX Venture Exchange to the engagement of Native Ads for its services.

For more information, contact:

Ms. Hamutal Yitzhak, CEO, Co-Founder & Director
ELSE Nutrition Holdings Inc.
E: [e-mail]
P: [phone]

TSX Venture Exchange

Neither the TSX Venture Exchange nor its regulation services provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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