another deal "("COOL" or the "Company") announces its new non-exclusive distribution partner, Fenix Logistics, has delivered CannaStripsTM into eight new stores putting the total of stores CannaStripsTM have been delivered to at 50.
CannaStripsTM is COOL's innovative oral strip for effective buccal mucosal delivery of that is changing the way people consume cannabis. CannaStripsTM have most recently been distributed by DYME Distribution ("DYME") which had a sales team covering the entire state of California. In a recent article put out by DYME's parent company, the DYME announced downsizing the number of employees in order to restructure the company moving forward. COOL has decided on a non-exclusive distribution endeavour with Fenix Logistics out of Sacramento, CA ("Fenix") to distribute both of the Company's brands, Rêveur and CannaStripsTM. Fenix covers 150+ retail stores and delivery companies with seven sales representatives and has already landed CannaStripsTM into eight new stores. This is in addition to the stores already carrying both Rêveur and CannaStripsTM products on their shelves.
The Company's President, Casey Fenwick, stated, "This is a good transition for the COOL brands. Fenix offers sales, distribution, and marketing services, which will allow our brands to look and feel congruent when presented in an in-store face-to-face situation as well as in promotional marketing materials on social media or in print. In addition to distribution and marketing services, we are discussing a possibility of Fenix assisting COOL with distribution of the company's outdoor harvest when these services are required."
