World Cotton Day 2019
October 7th marked the first annual World Cotton Day, hosted by the World Trade Organization. WTO dubbed the event ‘a global celebration of cotton and its stakeholders, from field to fabric and beyond’ and highlighted its role in developing and established economies worldwide.
Applied DNA began our work in cotton genotyping and molecular tagging over 12 years ago! We are proud to provide this proven technology to the cotton industry and remain dedicated to ensuring cotton quality and authenticity, from farm to finished product.
Watch our video below to see
Applied DNA's achievements in cotton!
Applied DNA Celebrates World Cotton Day
Applied DNA Partners with Molecular Isotope Technologies to Elevate CertainT® for Brand Assurance and Provenance
CertainT Platform Complemented by Stable-Isotopic Indicators Offers Brand Owners Increased Supply Chain Transparency and Product and Process Authentication
Applied DNA announced on October 16th that it has entered into a partnership with Molecular Isotope Technologies, LLC (“MIT LLC”), a pioneer and leader in the application of natural-abundance stable-isotopic analysis provided under the trademarks Nature’s Fingerprint® and IsoPedigree™. MIT LLC’s technology utilizes stable isotopic “fingerprints” as a method for verification of product origin and supply chain processing to support product claims.
For 20 years MIT LLC has provided patented services to the bio/pharmaceutical industry which have been successfully employed in various legal matters, supporting pharmaceutical patent-infringement and fraud lawsuits. These authentication services are tailored to specific product and supply chain processes and will be offered by Applied DNA as an additional component of its CertainT® platform to tag, test and track raw materials and finished goods. MIT LLC will support and promote the CertainT platform as a service complementary to its own.
“Through the combined power of our cutting-edge technologies, Applied DNA offers brand owners “one-stop-shop” access to unique analytical tools to verify product and process authenticity for brand assurance and provenance with forensic certainty. This partnership with MIT LLC enhances Applied DNA’s CertainT feature-set by offering additional datapoints for deeper product and supply chain intelligence supported by world-class forensic laboratory services. The large-scale tagging and authentication of customer-specific DNA identity at most any supply chain node, combined with genotyping identification allies perfectly with stable-isotopic identification of origin and process. We expect our enhanced portfolio will serve to further our penetration of key markets such as textiles, adding another level of identity for organic cotton, among other natural materials,” stated Judy Murrah, chief information officer of Applied DNA.
Dr. John P. Jasper, chief scientific officer and founder of MIT LLC, said, “Our partnership with Applied DNA offers great specificity in forensic authentication to our joint customers, amplifying product and process claims throughout highly complex global supply chains. Nearly 40 years of work in this area of natural-abundance stable-isotope science and service across several industries has led to a deep knowledge and insight into the chemistry which has evolved into patented processes for protecting intellectual-property and product claims.”
Read more at adnas.com
Introducing REKOOP 2.0
By Manu Kapur, President and CEO of Home Textiles at GHCL Ltd.
Following the successful launch of REKOOP in March 2018, GHCL has just launched REKOOP 2.0, an evolved and expanded expression of the brand.
Partners in Innovation
REKOOP 2.0 includes other sustainable fibres such as TENCEL™, Modal, Bamboo, Linen & Cupro blended with tagged recycled polyester, variants that are performance oriented such as the moisture management Kooltex solution, a broader appeal from the standpoint of prints, textures & finishes and finally product across the price pyramid.
MeiLin Wan, Manu Kapur, and Wayne Buchen were thrilled to celebrate GHCL's launch of REKOOP 2.0 at New York Home Fashions Market Week.
Manu Kapur speaks with Steve Birkhold of Applied DNA's Strategic Advisory Board.
Read more at adnas.com
Sourcing Journal: Does Recycled PET Solve Plastic Pollution or Mask Other Problems?
By Wayne Buchen | September 14, 2019
Recycled plastic, commonly referred to as rPET, continues to gain status as a highly desirable material used by textile, footwear and accessories manufacturers and consumers alike. The production of rPET requires 59 percent less energy compared to virgin polyester, and fibers made from recycled plastic offer the same high performance, durability and aesthetic. Additionally, rPET helps brands and manufacturers satisfy consumer demands and their sustainability goals.
PET is the acronym for the chemical substance polyethylene terephthalate, which is a strong, lightweight plastic in the polyester family. PET bottles and containers have been used to package beverage, food, personal care and household items since the 1970s.
Read more at Sourcing Journal
Today: 26 Sustainable Game Changers
By Megan Foster, September 23, 2019
Every year, the city of New York celebrates Climate Week — and what better way to celebrate than with a Better Basics segment focused on sustainable, eco-friendly and ethically sourced products.
This morning, lifestyle expert Jenn Falik stepped out to the plaza to showcase some of the most notable items that are truly setting the standard in the world of climate-friendly commerce. You'll see everything from clothing made with plastic bottles to resourceful cleaning products and seed-infused gift wrap.
Though all these products fall under the sustainable category for different reasons, one thing is for sure: They will help you take one step closer to helping our planet and those who walk the earth each day.
Read more at Today
Outlook: From Plastic to Bed Sheet
Next time you have a swig of cold water from the plastic bottle next to your bed, think about the connection between the bottle and your bed sheet. None, you will say. But that’s not how GHCL thinks. For the company, there is a life-and-death link between used plastic and textiles. In fact, it recycles used plastic products, and uses the re-polmerised fibre to blend it with cotton to manufacture bedspreads. Passionate about environment, GHCL desires to make this world healthier and happier.
At the heart of the company’s philosophy is a vision to build on the four pillars of Sustainability, Traceability, Innovation, and Giving-Back. This is woven into the system of a “circular economy”, which goes beyond the usual corporate mechanism of take-make-dispose. Under the new global best practices, a company desires to take, make, dispose, and reuse. This is the idea behind products like Rekoop, which uses recycled plastic and mixes it with cotton in a 40:60 mix. This is sustainability at its best.
Read more at Outlook
The Greatest Challenges to Sustainable Fashion
By MeiLin Wan, September 2019
Perception versus Reality
We all know the famous Nike mantra “Just do it”..but in the world of sustainable fashion, I believe, what you “say” you are doing, and what you “are actually doing” can be two completely different things.
Fashion is about creating new trends, new products, and inspiring the consumer to connect with the brand’s values, with the goal to drive demand, and build a loyal customer base. While today’s millennial and gen-z consumers have been the beneficiaries of fast-fashion – a massive buffet of new colors, styles, fabrics – something remarkable has happened in the fashion industry – company CEOs of major fashion brands are issuing public statements that they are “aiming to eliminate plastic in all products by 2025”, or “only using organic cotton sourced from Africa” and so on.
While many of these stated “sustainability” goals may be well-intentioned, do these goals translate to sales and build the customer loyalty that the brands and retailers expect? I believe, it is easier said than done. Millennial consumers, as reported by a Deloitte 2019 survey, in fact tend to be “skeptical of business’s motives..they do not think highly of leaders’ impact on society, their commitment to improving the world, or their trustworthiness.” This “distrust” is what I believe is creating the gap between what consumers “say” they are doing, with regard to buying products that are sustainable, versus what they are actually doing. Only time will tell if these consumers will support companies that align with their values around the environment, ethical treatment of workers, human treatment of animals and so forth.
Read more at Green Circle Fashion
GHCL global leadership in sustainable home textile manufacturing
GHCL’s strengths revolve around its penchant for innovation and consistent product development with its aim of becoming highly competitive, backed as it is with its strong passion for sustainability, thought leadership in creating intellectual property and its ability to partner with multiple agencies to make its popular strategy a success. The key weakness at this point of time is the limited breadth of its product basket and lack of diversification within the realm of Home Textiles.
GHCL has taken a very clear leadership position on sustainability across global home furnishing manufacturers. In the previous year, the company launched two unique bedding brands for sustainability – REKOOP by using recycled polyester from post-consumer PET bottles, with forensic tagging by Applied DNA Sciences to secure traceability across the supply chain, and CIRKULARITY, a brand that supports the Circular Economy and focuses on the 3 Rs – Reduce, Reuse and Recycle.
Read more at Indian Textile Magazine
EKOTEKS 12th Annual International Textile Symposium
Applied DNA's Tony Benson recently attended the 12th annual International Textile Symposium, organized by EKOTEKS. The event took place in Istanbul, Turkey on September 24.
The theme of the conference was 'A new sustainable life in the planet' and Tony's presentation was titled 'Providing CertainT in the Textiles Supply Chain Using DNA Technology'.
The symposium was attended by approximately 250 people from leading textile brands, manufacturers, test houses and suppliers together with various Turkish Ministers.
Ms. Nilgün Özdemir, Chief Executive of EKOTEKS
Stony Brook Campus Launches Major Plastic Waste Reduction in Dining Services
As a long-time member of the Stony Brook community, we applaud Stony Brook University's efforts to promote a greener and more sustainable lifestyle by reducing plastic waste.
“Together, the Faculty Student Association (FSA), CulinArt and the Undergraduate Student Government (USG) are making strides toward reducing the amount of plastic waste produced by the dining operations and shifting to more environmentally friendly materials.”
Read more at Stony Brook University News
BLC Leather Conference
Learn about a robust traceability system to
track hides from leather to origin.
MeiLin Wan will be speaking on DNA traceability at the Leather Compliance and Sustainability conference on November 13th.
Effective traceability of materials up the supply chain is the best way to manage sustainability risk and mitigate against potential environmental and social challenges. An effective traceability program can ensure you manage out deforestation risk from your supply chain.
REGISTER TODAY FOR THE LEATHER COMPLIANCE AND SUSTAINABILITY CONFERENCE
Textile Exchange Sustainability Conference
Many brands have made commitments to sustainably source 100% by 2025…but how do you achieve this? What is the "recipe"?
One of the themes for this year's Textile Exchange 2019 Sustainability Conference... there is no one size fits all.. but the key to start and find your lane and explore the preferred fibers and materials that makes sense for your organization.
The event focused on ensuring a healthier tomorrow for people, animals, and the planet.
Textile Exchange Sustainability Conference | Vancouver, British Columbia, October 15-18
Leather Compliance & Sustainability Conference | New York, NY | November 13