ARSN/Yungling's key metrics
Current funding structure includes some Regulation A offering (September 3, 2019 offering price of $0.0036 per share) to slowly inject about $600k into the company over the next twelve months to retire part of the senior debt with Mid Penn Bank and grow the revenue of the business. ARSN has a strong relationship with Mid Penn bank. Offering PPS can be changed at any time by ARSN.
Funding for the acquisition and growth thus far has come directly from funds and the Company's equity.
There has been zero additional debt and there is zero convertible debt.
Since closing the acquisition in July, Yuengling's has picked up several new distributors and retailers, representing nearly 20,000 potential new stores. SuperValu, Inc., a Minneapolis based wholesaler and retailer, and Eby-Brown Company LLC, a subsidiary of Performance Food Group (PFG),
Hired Sales Distributor James Cunha who worked for Dari Farms Ice Cream Co., Inc
Added new product High Protein Lite ice cream line (5 flavors) and increased production capacity to accommodate growth with Totally Cool Ice Cream
Currently working with resourced investment bankers to bring in equity capital for additional synergistic acquisitions.
Engaged the services of Hanover International, Inc. (Hanover) (http://www.hanoverintlinc.com/
) as capital markets advisors.
On August 7th, 2019, Engaged the accounting firm Fruci and Associates (www.fruci.com) to bringing the Company into SEC fully reporting compliance.
Law Suit - looks like BS. The article 9 sale has no debt responsibility other than Mid Penn Bank Robert Salna requesting repayment on $250,000 9 month 12% convertible note with Yuengling's Ice Cream. Original note signed on December 28, 2017 with Danny landoli. Robert Salna purchased the note from D. landoli on February 1, 2019 for $50,000
An Article 9 sale transfers to the buyer all of the debtor's rights in the collateral and discharges the security interest under which the sale is made and any subordinate liens.
Yuengling’s Ice Cream Corporation
As of December 31, 2018 - 2017
Total Sales $786,496
December 31, 2017
Total Sales $1,952,361
In 2014, their reopening year, YIC was in approximately 1200 retail stores. In 2015 YIC was in 2700 retail stores. Growth slowed in 2016 as on OCTOBER 28, 2016 Yuengling’s Beer owner, Richard “Dick” Yuengling Jr., publicly endorsed Donald Trump for president.
In protest, LGBT bars across Philadelphia and Washington, D.C. began yanking Yuengling beer from their shelves and canceling future orders. In a political climate like the one we’re in today, sharing a business family name that is backing a presidential candidate can be devastating.
Even though Yuengling Ice Cream is very vocal about not supporting any single political figure YIC sales have been soft since 2016 and was forced into bankruptcy late 2018 early 2019
Yuengling's is now expanding and establishing the brand outside the core marketing area. Their first expansion was in New England, Western Pennsylvania/Ohio, and North Carolina, South Carolina and Georgia.
Yuengling's is developing up to eight flavours of its high protein / lite ice cream. The new flavours are expected to be Gourmet Vanilla, Gourmet Chocolate, Mint Chocolate Chip, Peanut Butter, Cookies & Cream, Salted Caramel, Gourmet Strawberry, and Black & Tan. https://yuenglingsicecream.com/new-products/
High protein/light ice cream is the largest selling segment of the 40 billion-dollar marketplace in the US each year, out selling even Ben and Jerry's gourmet ice cream.
Yuengling's Ice Cream is currently sold in Walmart.
The perfect storm is heading....