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VERUS INTERNATIONAL ACQUIRES UAE-BASED FRENCH FRY OPERATION

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rrr1   Tuesday, 09/03/19 07:33:36 AM
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VERUS INTERNATIONAL ACQUIRES UAE-BASED FRENCH FRY OPERATION






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September 03, 2019 07:00 ET | Source: Verus International, Inc.


Gaithersburg, MD, Sept. 03, 2019 (GLOBE NEWSWIRE) -- Verus International, Inc. (“Verus” or the “Company”) (OTCQB:VRUS) is pleased to announce that it has entered into an Asset Purchase Agreement to acquire the french fry operations (the “Acquired Assets”) of an established supplier operating in the Middle East. The consideration to be paid for the Acquired Assets will be equivalent to 2,000,000 United Arab Emirates Dirham ($544,477 USD) in cash, plus assumption of certain liabilities. The consummation of the acquisition is subject to customary closing conditions and is expected to close on or about September 6, 2019.
The Company expects the acquisition will begin contributing to revenue within 30 days through existing sales relationships and believes this acquisition will give it an established presence in an important frozen food category in its existing hotel, restaurant and similar markets. The french fries will be sold as branded products.
“This is not one of our previously-mentioned acquisition candidates, but is a strategic opportunity to take over an established product category being sold by a multi-line food company in transition,” explained Verus CEO Anshu Bhatnagar. “We knew this supplier well and their french fry products are sold to our target customer base, so this was the kind of strategic bolt-on that we think can accelerate our expansion plans in frozen food. This also aligns with our goal to concentrate on higher-margin, branded products in our traditional markets. French fries were high on our list of preferred growth initiatives, so the timing of this transaction is ideal. We hope to add more of these product-line acquisitions in the future, giving us additional sources of organic growth, along with a more varied product mix that can generate new business with existing customers.”
U.S. Operational Update
Our second production run of Major League Baseball (MLB) ice cream will target the same teams featured in our initial run, with additional supply expected to reach stores during September. We have already begun planning for the 2020 MLB season and are assembling a significantly expanded launch program for early in the coming year to capture maximum sales potential from Spring Training through the World Series.
Our candy roll out is on schedule and we hope the roll-out will double our footprint by the end of the 2019 baseball season. We believe that candy locations will expand at a much quicker rate than ice cream, due to the ease of stocking and lower cost per item. Retailer feedback on both the candy and ice cream product lines has been highly positive.
In addition to selected corporate commentary, interested investors are encouraged to monitor upcoming product announcements via the Company’s official Twitter feed @Verus_Foods.
About Verus International, Inc.
Verus International operates an international food subsidiary (Verus Foods) that sells branded consumer products to customers worldwide. The Company trades on the OTC market (OTCQB: VRUS). Investors can find real-time quotes and market information for the Company on www.otcmarkets.com. Additional information is also available at the Company website: www.verusfoods.com.

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