Whole Foods, crack in the door in Canada. If in these 6 stores product movement proves out, then it launches in USA in 2020. Amazon movement must have justified this trial in Canadian stores. If they move 12 3/packs per week, that's approx. $98,000 per outlet. Assuming 624 yearly purchases, with the same buyers purchasing quarterly, or 624/4=156 unique Tru-Niagen consumers per Whole Foods outlet. About 500 stores in North America, that's $49M/year volume, at 35% Gross margin to CDXC (??), would drop $17M, figure net $10M Net Profit from this one customer. Could be very very interesting in 2H2020 in the USA, if the volumes prove out in Canada. Would open the door to Target, Costco, and some other higher end Grocery outlets as well. I hope they have a plan to juice the sales in Canada. If they can't get it going there, heads should roll in California. Will be interesting to see how they merchandise, ie. in a monthly, or 3-pack, or both. Anyone live in Canada??