NEWS :)
Toronto, Ontario, May 15, 2019– Franchise Holdings International Inc. (OTCQB: FNHI), parent company of Worksport, the light truck cover manufacturer, today launched an all-new www.worksport.com website that better reflects its current status as one of the fastest growing manufacturers and brands of truck bed covers in North America.
FNHI and Worksport CEO Steven Rossi said Worksport is working diligently to connect new and future truck owners with its brand of innovative and affordable truck bed systems. “The attractive new website will be the cornerstone of delivering information about our innovative products as well as its design process and corporate culture,” Rossi said. “It is a key element of our goal to be become synonymous with the spirit of driving a pick up truck, and utility demanded by today’s consumer.”
The site contains the infrastructure to offer new and existing clients an immersive, media-rich, experience that will mimic actually experiencing our brand and product in reality, Rossi said. “It will contain the best explanations of the highly advanced new truck covers we will be rolling out in the near future. Three new proprietary covers are still expected in 2019.”
The site will continue to evolve as the company invests heavily in building out media assets and brand awareness as its poised to make great strides to earn significant share in what is a billion-dollar market in the U.S., Rossi commented.
“The 25 per cent of trucks that use covers is a market we are aware of and participate in daily,” Rossi said. “What drives Worksport is being the solution for the great number of truck owners that are clearly not satisfied with the current market offerings. We aim to forge our own, new market – and we’ve already begun and made great strides toward that goal.”
