VANCOUVER, British Columbia, April 30, 2019 (GLOBE NEWSWIRE) -- The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) (Frankfurt: YG3) subsidiary Urban Juve announces a consumer marketing and sales alliance with beauty commerce giant ipsy, which will put Urban Juve hemp based beauty products in ipsy’s Glam Bag and make them available for purchase on Shopper, ipsy’s exclusive ecommerce marketplace.
Founded in 2011, ipsy, the world’s largest beauty community of 3 million+ monthly members, inspires individuals around the world to express their unique beauty. On a foundation of more than half a billion content views every month and relationships with more than 8,000 digital content creators, ipsy has built a highly personalized subscription service and ecommerce marketplace, setting the standard for beauty commerce.
The parties have agreed that Urban Juve hemp root oil products will be featured in the ipsy Glam Bag with product being sent to targeted consumers. Educational videos and product details will augment the deliveries. The campaign tactics aim to inspire those who receive products to review, recommend and re-purchase. Furthermore, ipsy will be posting about Urban Juve’s product on its social channels, which is projected to get millions of impressions.
“Our products in the hands of this engaged ipsy base of beauty, wellness and skincare shoppers will strengthen our launch efforts by raising awareness of the quality and the difference our formulas can make to the feel and appearance of skin,” says Penny Green, The Yield Growth Corp. CEO. “The promotional power of educational videos by influential beauty personalities and our own team of experts will reach engaged audiences and communicate our unique brand appeal.”
The campaign is expected to generate targeted leads for the new Urban Juve website and refashioned e-commerce platform launching this month. In addition, Urban Juve products will be featured and available through Shopper, ipsy’s exclusive marketplace where ipsters can shop for their favorite beauty products and earn cash back.
According to Forbes, “The subscription e-commerce market has grown by more than 100% percent a year over the past five years, with the largest retailers generating more than $2.6B in sales in 2016, up from $57.0M in 2011...Amazon Subscribe & Save, Dollar Shave Club, Ipsy, Blue Apron and Birchbox are the five most popular subscription sites in 2018.”
