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AMFE chart + DD: Big move coming. This

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Rocketstocks Member Level  Sunday, 03/10/19 03:25:00 PM
Re: TradeForProfits post# 2791655
Post # of 2792091 
AMFE chart + DD: Big move coming. This is the play everyone should be researching this weekend...



AMFE Revenue growth + Dilution facts + more... This is just for one of the subsidiaries. Lots of DD here, but still only a fraction of it, keep scrolling...

The revenues needs to be updated on this chart, its actually higher, per the audited 10K...

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Only 170 million shares have been issued over the past THREE+ years and the stock was subpennies for much of the time. This is extremely frugal for a penny stock investing in this many initiatives...

Rogers pledge for FY2018...

The company intends to keep the share count below 500M throughout Fiscal 2018. http://www.marketwired.com/press-release/amfil-technologies-inc-announces-2017-fiscal-year-end-revenues-6630973-usd-up-almost-otc-pink-amfe-2228185.htm

494,916,324 OS as of 12/17/2018, per OTCmarkets.com: https://www.otcmarkets.com/stock/AMFE/security

Common shares outstanding: 479,253,160 as of: April 1st, 2018
https://backend.otcmarkets.com/otcapi/company/financial-report/193823/content

Common shares outstanding: 479,253,160 as of: January 19th, 2018
https://backend.otcmarkets.com/otcapi/company/financial-report/187519/content

Common shares outstanding: 488,797,586 as of: September 30th 2017
https://backend.otcmarkets.com/otcapi/company/financial-report/181019/content

Common shares outstanding: 473,895,499 as of: July 1st 2017
https://backend.otcmarkets.com/otcapi/company/financial-report/181019/content
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They borrow money using conventional bank financing (non dilutive), then pay it back when they get the larger deals (stronger quarters)... This is a fantastic situation for a small company. As sales increase even more (esp high margin initiatives), they will start to have excess $$$. Their growth will begin to finance additional growth, like the Morning acquisition which was an all cash deal.

You can easily tell this is a healthy company for the stage they in. Most stocks in this stage have to dilute heavily to continue fueling growth... which isn't the end of the world, as long as the dilution shows results...but AMFE is seeing strong YoY growth without needing to. This is significant.

All non inventory related debt could be wiped off the books with not many restricted shares needing to be sold... So if their debt management gets in a tough situation, they have the ability to bail themselves out, BECAUSE they never overdiluted at the lows...

Many stocks stretch themselves thin to get where AMFE is, but they have not needed to and have a solid equity structure as an insurance policy.
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My thoughts on revenue: The Snakes locations are relatively consistent/solid revs, but the distribution segment sees spikes, because single orders can be worth $1+ million.

Depending on if they ship these larger orders out in a single quarter, or divided over multiple quarters, there will be some wild variations from quarter to quarter... this is why you have to look at the annual revs for this type of biz. This isn't any different than other companies that get large contracts.

Only the underlying Snakes locations can be relied upon for relatively consistent revs, but there are 4 locations now that do $3-4 million each($12-16 million/year)...

We have not yet seen Tempe revs included a quarterly report and we have not seen a full year of Midtown and revs were already at $XX,XXX,XXX.... There are also 2 other locations planned for the first half of 2019 (at least), which should add $6-8 million.

6 locations will give us $18-24 million revs, BEFORE distribution, which is a STRONG/RAPIDLY GROWING aspect of the biz... Then add it high margin publishing, which could add $XX,XXX,XXX revs by itself, FAST...

How does one not see the potential from this valuation!?... IMO AMFE should be worth $200+ million, as it sits, right now. I see terrible companies worth 5X+ this valuation, often. Snakes has too much potential for this price range. We just lack eyeballs, because the company does little to get noticed.

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Type of orders they get: Received an order for two shipping containers of product, approx. 32,000 units of games the company holds the exclusive distribution rights to in Canada. This single order was received from Amazon and is valued at over $650,000
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Canada has a 36 million population and we are already at $XX,XXX,XXX revs, in just 3 quarters. The USA is 10X the size, which is $XXX,XXX,XXX revs if they grow at the same rate and why wont they?... Hello billion+ market cap, Nasdaq, etc. Just like that

Perspective: These types of orders were for JUST Canada.. How big will they be in the USA? Up to 10X the size?

We are entering a powerful growth period for this company. Canada was just the proving grounds, the USA is where everything accelerates...

Amfil Technologies Inc. Announces That Our Snakes & Lattes Inc. Subsidiary Is Finalizing a $1.25 Million CAD Purchase Order for a Popular Game Title That We Hold the Exclusive Distribution Rights to Canada, Partial Shipments on the Total Order Have Begun

TORONTO, ON--(Marketwired - May 24, 2017) - Amfil Technologies Inc. (OTC PINK: AMFE) is pleased to announce that our Snakes & Lattes Inc. subsidiary is in the final process of closing a purchase order with a large name-brand box store to sell approx. 50,000 units of a single title we hold exclusive distribution rights to in Canada. Partial shipments towards the total order have begun. It is estimated that Amfil Technologies Inc. will realize an approximate total revenue of $1.25 million CAD from this one purchaser for this one specific game title.

It is estimated that this retailer will be able to move approximately 50,000 units of this particular game title on an annual basis and will therefore be placing recurring orders through us accordingly moving forward.

They will also be purchasing other game titles in which we hold the exclusive distribution rights to and we are in the process of finalizing the number of units and price points on these additional titles. Further details relating to game titles, price points, and involved parties will be disclosed as the total distribution deal comes to a close, shipments are completed and parties give their consent.

Given the recent developments within the distribution arm of our Snakes & Lattes Inc. subsidiary, Amfil's management team expects the exclusive game title distributorships to have a significant impact on revenue growth going forward.

The company will also be providing a general company highlight / shareholder recap this Friday summarizing the last two quarters accomplishments, and providing updates on operations which were mentioned but not re-addressed through public communication.
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Type of orders they get: Snakes & Lattes Inc. has received its largest purchase order to date from Indigo Chapters and will be supplying approximately 10,000 units each of a number of titles we hold exclusive Canadian distribution rights to, including Exploding Kittens, Cards Against Humanity, Joking Hazard and Watch Ya Mouth.

http://ih.advfn.com/p.php?pid=nmona&article=74401511

Who is Chapters?...

Heres the new retailer they supply now: https://en.wikipedia.org/wiki/Chapters

Chapters quickly changed the face of Canada's book selling industry. Previously, companies like Coles and Smithbooks had many small stores. Chapters built large box stores with a much larger product selection. Chapters provided chairs and couches for their customers, as well as Starbucks coffee shops, and did not discourage reading inside the store. The company became Canada's largest book retailer, with 77 superstores branded as Chapters and more than 280 mall-based stores under the names Coles, SmithBooks (formerly the Canadian branch of W H Smith), Classic Bookshops, the Book Company, and Active Minds. However, the SmithBooks, the Book Company, and Classic Bookshops names have been gradually phased and locations rebranded as Coles stores in recent years. Canada's first book superstore, Toronto's World's Biggest Bookstore, once part of the Coles chain, was also owned by Chapters and had continued to operate under its original name.

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Google ratings: 3,159 total / 4.5 stars

Annex: 1,407 4.5 avg rating https://www.google.com/search?q=snakes+ands+lattes+annex&rlz=1C1CHBF_enUS778US778&oq=snakes+ands+lattes+annex&aqs=chrome..69i57j0l4j69i64.4537j0j7&sourceid=chrome&ie=UTF-8

College: 1,485 4.5 avg rating https://www.google.com/search?rlz=1C1CHBF_enUS778US778&ei=PjccW4PSBo2M8AONorDYAQ&q=snakes+ands+lattes+college&oq=snakes+ands+lattes+college&gs_l=psy-ab.3..0i13k1j0i22i30k1l9.61162.61909.0.62008.7.7.0.0.0.0.85.453.6.6.0....0...1c.1.64.psy-ab..1.6.453....0.nYCGe3iL-hk

Midtown: 267 4.4 avg rating https://www.google.com/search?rlz=1C1CHBF_enUS778US778&ei=fTccW5vQCsvV0gLsooOIBg&q=snakes+ands+lattes+midotwn&oq=snakes+ands+lattes+midotwn&gs_l=psy-ab.3..0i13k1l3.19084.19822.0.20007.7.7.0.0.0.0.104.552.6j1.7.0....0...1c.1.64.psy-ab..0.7.548...0i22i30k1j33i160k1.0.U39rBFUxI5E
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Foursquare: 9 out of 10 with 399 ratings

https://foursquare.com/snakesandlattes
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105 reviews on Tripadvisor.com/ 4.5 stars

https://www.tripadvisor.com/Restaurant_Review-g155019-d1988879-Reviews-Snakes_Lattes-Toronto_Ontario.html
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314 reviews on Yelp / 4 stars...

https://www.yelp.com/biz/snakes-and-lattes-annex-toronto?sort_by=rating_desc
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Zomato 160 votes 4.1 out of 5 stars

https://www.zomato.com/toronto/snakes-lattes-the-annex
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History of Snakes (wikipedia)

https://en.wikipedia.org/wiki/Snakes_and_Lattes

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Cards Against Humanity DD: AMFE is the "exclusive" distributor in Canada, including all sales through Amazon

Most people that buy at Amazon do not leave reviews and there are 30,000+ and 5 stars on the USA site... and this does not include the Walmarts, hobby stores, etc that also move copies... EVERYONE that buys a copy in Canada stuffs money into AMFEs coffers, even if they buy from a competing big box store, hobby shop, etc...

... and there are expansion packs coming out all of the time, which many of these customer all jump on = more $$$

USA Amazon site: https://www.amazon.com/Cards-Against-Humanity-LLC-CAHUS/dp/B004S8F7QM

Canadian site: https://www.amazon.ca/s/ref=nb_sb_ss_c_1_6?url=search-alias%3Daps&field-keywords=cards+against+humanity&sprefix=cards+%2Caps%2C1205&crid=2M9IPA552CXH8

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From the PR...

Snakes & Lattes has also secured exclusive distribution rights throughout Canada for Exploding Kittens LLC, which was one the single most successful game on the Kickstarter platform, and the third highest grossing venture in the platform's history. It has also secured exclusive distribution rights throughout Canada for Cards Against Humanity, which has quickly become one of the most popular party games to date. Further, Snakes & Lattes is in discussions to become the exclusive distributor for Watch Ya Mouth, a major release title of 2016. To facilitate the shipping and sales growth of these exclusive distributorships, inventory in the warehouse was recently increased to accommodate the demand. Snakes & Lattes has also set up a new partnership with FedEx in order to streamline logistical processes, improve efficiency and decrease costs, while increasing and improving reach to customers throughout Canada and the United States.


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(CNBC video) 'Exploding Kittens' Card Game Blows Up Into A Fortune | Strange Success

Snakes has locked down exclusivity for this game in Canada. It only did $50,000,000 in the 1st year, in just the USA... and FYI, this was not even the best selling title that year...


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Snakes DD: And why is Snakes being selected for all of these "exclusive" deals within this multi Billion dollar sector?

Many of the hottest new games are coming from smaller/Kickstarter funded companies now. They dont have the distribution capability, customer service, contacts, etc like a Hasbo... and many of these sector rookies turn to Jamey Stegmaier for advice, whom ranks Snakes #1 in Canada (see below)... hence EXCLUSIVITY! There is no need for them to deal with any of these other BORING distributors... Snakes is the cool kid on the block with game cafes. They hold developer night and people from all over come to showcase/test their games under the Snakes Banner.

Recently, BlogTO.com named the Snakes & Lattes College location the best late night café in Toronto. Further news included fulfillment blogger Jamey Stegmaier with Stonemaier Games, the most influential blogger within the boardgame fulfillment sphere, naming Snakes & Lattes the best fulfillment house in Canada. This coincides with an increase in fulfillment campaigns in 2016, and a projected major increase in 2017. Finally, Snakes & Lattes has partnered with three of the largest fulfillment houses in the United States, these being funagain.com, Gamesalute and CoolStuffInc. Snakes & Lattes will soon be in a position to fulfill the Canadian orders from these three houses.
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(repost) Snakes DD: Snakes has a powerful marketing advantage. The great thing about a table game, is that most of them have to be played with a group.

Each customer that learns how to play a game in a Snakes location, could become a buyer of that title before they leave, because Snakes is also a retail store, which customers have to walk through each time they enter/exit.... and every time they play that game with a group (at home), it can easily turn other people into buyers of our exclusive and self published titles.... and we make money if a copy is sold anywhere, it doesn't have to be purchased at Snakes!

Snakes is the perfect venue to educate people on a title via their Game Gurus, get it into their hands before they leave (impulse buy) and turn paying customers into sub marketers. This is why marketing a game at Snakes is more powerful than anywhere else imo. No one has Game Gurus that can push people towards a title, make it easy/fun for them to learn it right then and there and start this VIRAL sales process.

Lets get these self published titles ready! $$$
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Why You Must Go to Snakes and Lattes Now!

http://beautifullyorganized.ca/why-you-must-go-to-snakes-and-lattes-now/
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(repost) Snakes opinion: There are many Easter Eggs hidden here. It takes awhile to grasp the DD on all of the subs and segments of each one.

AMFE is a big board stock disguised as a Pinky. Theres REAL Billion dollar market cap potential here. Do the DD, do the simple math.

How many restaurants/cafes/bars can collect an $8 cover charge and still pack the place?... and these Snakes locations are not small. The newest one (#3) is 10,000 sq ft!

The other 2 locations have each been expanded and they fill right up. They haven't been able to make one too big...

... and lets not forget that each location is also a game retail store, so even if they cant seat people, they can still make money before they turn them away... hopefully with a takeout meal as well

Snakes is not just a restaurant/bar/cafe, its a new/rapidly growing entertainment concept... and the expanding populations around the world are STARVED for new things to do with family and friends that are SOCIAL.... Think about it, how many social things are there to do, other than eating/drinking? Movies, arcades, etc are not very social. Beating your friends at some popular/competitive newer style games is HIGHLY interactive. Encouraging laughter, mental stimulus, people skills, strategic thinking, etc.

Snakes is a PROVEN concept with MASSIVE expansion potential. IMO theres going to be hundreds of them one day. Why not?!

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Sector DD: Snakes is a proven/popular/rapidly growing concept in an economy that is STARVED for more entertaining things to do with family/friends, away from their digital devices. The expansion potential is enormous

Table Gaming is a booming sector and we're in the middle of this massive growth trend. In every subsegment: Game Cafes, education, exclusive distribution on the hottest titles, publishing, marketing + physical/online retail...

FAU sees rise in tabletop gaming despite video games’ popularity
During a time of video games and virtual reality, some students are stepping back to play Dungeons and Dragons.
October 31, 2017

https://www.upressonline.com/2017/10/the-golden-age-of-tabletop-gaming/

Dice Age: The unstoppable momentum of the board games industry
It’s a booming sector that accounted for $9.45bn in global sales last year and saw a 24 per cent growth in the UK market. Robert Hutchins explores boardgaming’s monopoly on the toy industry.
ROBERT HUTCHINSSEP 26, 2017

https://www.toynews-online.biz/marketing/dice-age-the-unstoppable-momentum-of-the-board-games-industry

(video) Board game craze is making a comeback
http://abcnews.go.com/GMA/video/board-game-craze-making-comeback-48979633

Bored with digital games? Join the board game renaissance....
https://www.usatoday.com/story/life/2017/07/31/bored-digital-games-join-board-game-renaissance/476986001/

Board games are quietly, nerdily, becoming big business
http://www.msn.com/en-za/news/other/board-games-are-quietly-nerdily-becoming-big-business/ar-AAqv0df

Tabletop games are back in business
http://www.brockpress.com/2017/01/tabletop-games-are-back-in-business/

Physical board games are experiencing a 'golden age'
http://www.timesfreepress.com/news/national/tennessee/story/2016/sep/03/physical-board-games-are-experiencing-golden/384883/

Tabletop Games Fuel Amazon Toy Growth in Q3
By Editor - December 19, 2018


http://www.tabletopwire.com/tabletop-games-fuel-amazon-toy-growth/

Amazon’s toy product group was up 30% from last year and sold an estimated $510M for Q3 2018 on Amazon.com according to an ecommerce analysis by Edge by Ascential. Amazon.co.uk had a 15% year over year growth with estimated sales reaching $75.75M.

Tabletop games fueled some of the growth with an estimated $100 million in sales, up 65%. Toys and games marketed to adults made up 8 of the top 50 toys during the quarter, of which most were board or card games.

The Edge said that Outdoor Play, Toys for Adults, and Automotive toys will carry Amazon into 2019 as America’s biggest toy seller in the U.S. The company also predicts Amazon will be expand its private brand strategy to include the toys category in 2019.

“The Games category also represents one of the larger trends evident on Amazon.com: toys for adults. Because both adult and family-friendly board and card games are group activities, their popularity soars when family and friends to get together and celebrate the holidays, so we expect this category to continue this strong growth through Q4,” explained Chris Perry, VP at Edge by Ascential.

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12/17/18: In the quarter leading up to the crucial holiday period, Edge found that Games grew by 65% to reach an estimated $100 million in sales, made up of mostly 'analog' games such as board and card games, puzzles, and other group games like Jenga. Toys and games marketed to adults made up 8 of the top 50 toys during Q3 2018 and most of those products were board or card games.

https://www.prnewswire.com/news-releases/amazoncom-toy-sales-jump-30-yoy-in-q3-2018-report-finds-300767419.html
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Board Games Market To Grow At A CAGR Of 29.15% By 2021 | Radiant Insights, Inc.

Tuesday, December 4th 2018, 4:56 PM EST


http://www.erienewsnow.com/story/39587984/board-games-market-to-grow-at-a-cagr-of-2915-by-2021-radiant-insights-inc
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Board Games Market 2018 Global Share,Trend,Segmentation and Forecast to 2023

By
Published: Dec 24, 2018 5:14 a.m. ET


Board games are witnessing a high-value proposition for investors and general population than other advanced video games. A major factor that is encouraging the general population to invest is that board games are easy to understand and people can connect with the concept rapidly and can set realistic targets. Hence the increase in crowdfunding platforms for the game publishers is a major factor that is driving the growth of the market.

https://www.marketwatch.com/press-release/board-games-market-2018-global-sharetrendsegmentation-and-forecast-to-2023-2018-12-24

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Snakes & Lattes segments: There are so many aspects to the Snakes sub, it blows my mind to think of all the different ways they could rapidly add to the bottom line... along with synergies between these segments...

Cafe/bar/restaurant: They can satisfy the morning to night crowds. Something for everyone... and they're able to charge a $8 cover and still pack every table in these large locations.
Game retailer: Snakes sells games in each location + online. This revenue source has a higher margin than any other game retailer, because Snakes buys their inventory below wholesale (master distributor)
Event planning: For parties, corporate events, etc supplying food, games and Gaming Gurus... Location #3 (Midtown has a catering size kitchen which will allow them to expand this rapidly growing segment of the biz.
Marketing: Snakes can charge publishers to launch their game in style. Snakes can provide Gurus that push and teach these games. Along with marketing decor, themed cocktails/pastries/etc, drawings, sales displays, online videos, etc.
Publishing: Several games are about to launch under this new division and since they cut out the middleman, it will likely be the highest margin aspect of the biz + the fastest growing.
Fulfillment: Snakes is a fulfillment partner for smaller game designers. They ship individual Kickstarter orders out to Canadian Backers... FYI, gaming is the #1 most funded section on the Kickstarter site, ahead of Tech at #2. As Snakes locations expand into the USA, i expect their Fulfillment contracts to expand there as well
Master Distribution: Snakes is a master distributor for exclusive and non exclusive game titles. Along with several new products added through the Natural Stuff Inc acquisition. They sell to Walmart, Chapters, Amazon + anywhere that carries the hottest games.
Franchising: Snakes has signed multiple franchise agreements ... and several other applicants are currently being reviewed.

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Snakes Workforce Photo: This is not a 2 person penny stock pretending to be bigger than they really are. Amfil has the workforce to handle whats coming... This is from last year, they have 200+ employees now...

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Warehouse Pics: This is what $5,000,000+ game inventory looks like... they also have a 2nd warehouse in New York...

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Publishing: A single self published title could double annual revs by itself, with strong margins... IMO Snakes has extremely high odds of hitting a winner. They have game designers on their staff that study every game on the market and make video/podcasts about them online... Plus, they know which types of games sell via the observations from thousands of customers that come to Snakes.

In their videos/podcasts they critique everything from the gameplay/dynamics to the artwork... They KNOW their stuff and are in the perfect situation to select great titles.

A single hit title can match the revs of a dozen Snakes locations... and it will be the highest margin deal Snakes will make, since they cut out the middleman and have exclusivity from day 1, worldwide

This is possibly the biggest thing they have going... They could drop several hot titles on the market and make 9 figures having exclusivity worldwide.

#lifechanger
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(repost) Snakes DD: Board games are a multi billion dollar market and no other distributor has the best place (Game Cafes/Bars) to test/launch/market a new game... and no other game cafe (Snakes copycat) has distribution, so they cant easily compete with our expansion potential.

As they add Snakes locations, their ability to secure additional exclusive deals in multiple countries will grow... Each new location expands their UNIQUE marketing appeal to the game designers, whom already love Snakes! Just look at their comments/pictures online.

Also, each retailer they set up is a long term relationship for future games distribution... This is a very powerful aspect. As they start doing biz with more and more big retailers, it makes it easier for the designers to give them exclusivity.... and no doubt they will do biz with several major retailers eventually, because THEY CANT buy some of the most popular titles from anyone else in Canada ... and in other countries, soon.

All of these moving parts are working in synergy to promote and strengthen the brand across the board...

KNOW what you own. This is a life changer imo.
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I Want Your Job: Steve Tassie, Game Guru

https://torontoist.com/2013/11/i-want-your-job-steve-tassie-game-guru/

We get some people who come here because it’s a hip place to come, rather than because they’re actually interested in board games, and with people like that, our best weapon is the breadstick games. They’re simple, but they can get the most cantankerous or inattentive person involved with what’s happening at the table. Life is too short for games you don’t like.
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Tassie, who has also worked as a game designer, has found that the job has a surprisingly romantic aspect: “We’re a super-hot first date place in the city, and we get a number of people who come back to us six months or a year later asking if they can propose to their girlfriends here.”
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Hajira & Sean | Snakes and Lattes Board Games Engagement

http://www.rhythm-photography.com/snakes-and-lattes-board-games-engagement/

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The odds of Snakes hitting a big game are strong... Any company can create a game, but most fail because they only have one option (their own game). Snakes is in position to CHOOSE games because people want to get in bed with a solid distributor and marketing vehicle like Snakes. A deal with Snakes helps ensure the game will get noticed and sold. Its big risk investing time and money into something that never gets discovered

The Gurus can PUSH games onto customers... "hey try this new game. Its easy to learn, ill teach it to you." Boom, groups of people being taught, every day...

... then these customers see the game in a nice marketing display + a discount, on the way out the door... and because they just learned it and had a great time playing, one or more of them pick up a copy and take it home, playing with family/friends (free marketing).

They are in the PERFECT situation to choose a solid title and sell it to the masses, in every aspect

This will lead to sector domination imo
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Pictures of Snakes retail section...

People often forget that Snakes is a retailer and the sector is growing fast...

Snakes purchases games below wholesale (Master Distributor), so theres a strong margin selling at retail. I see this segment growing and increasing per location profits... Walmart, Target, etc do not carry as many titles and at Snakes you can actually play/learn them before you buy...



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Distribution & Fulfillment DD:

https://www.snakesandlattes.com/distribution/
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(repost) Most of these penny stocks have to dilute to survive. AMFE dilutes moderately, but when they do, they are diluting to fund growth initiatives that have, in most cases, already proven to be a successful growth area of the biz.

This is what you want to find in a small cap investment. They all have issues, debt, etc, but the effectiveness of their investments is what a savvy investor focuses on. Snakes has grown significantly since going public. The business plan is working! Minor dilution = solid growth

Its possible that none of these upcoming self published titles will be a big hit, but the position Snakes is in, will sell enough copies to make it a profitable division imo.

Most of these small startup publishers have to work their tail off to get noticed. They are nobodies... Snakes only needs to mention their self published titles to the clients they are already dealing with on a daily basis. This is such a MASSIVE advantage when it comes to sales. Who you know is everything and Snakes is becoming a top dog in this rapid growth sector.
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READ: Guess who is mentioned?

Multiple credible people are quoted, from different aspects of the sector. Great read and the reason why we are buying into this growth trend EARLY

The Cardboard Renaissance: Analog Games Take Off

https://thetechnoskeptic.com/cardboard-renaissance-analog-games/
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Good read: It's Official, Everyone: Board Games Are Cool Now

https://www.vice.com/en_us/article/9bkj7z/rise-of-board-games
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The Gathering of Some of The Gathering of Friends – in Toronto!

Most of the big players in the sector know all about Snakes. They call us the "mothership" for a reason... Even Hasbro has a monthly gaming night at Snakes now, marketing their Avalon titles...

https://www.geekygoodies.com/single-post/2017/04/18/The-Gathering-of-Some-of-The-Gathering-of-Friends-%E2%80%93-in-Toronto
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The 15 Best Places for Lattes in Toronto

https://foursquare.com/top-places/toronto/best-places-lattes
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28 AMAZING COFFEE SHOPS IN THE WORLD

http://www.coffeemuseum.com/blog/2018/06/14/amazing-coffee-shops-world/
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IMO they are close to unveiling a USA penetration strategy for the Distribution and Fulfillment segments. This will be a MONSTER growth initiative, because game designers and Kickstarter backers love Snakes. There are countless positive comments online... and billions of dollars in games are distributed/fulfilled in the USA each year.

Many of these creators will choose to do business with Snakes over others imo. If its not for the fact that they love Snakes, it will be because we have game cafes, which is a marketing/sales advantage.

I predict they will make a large acquisition in the USA, to gain them an instant foothold... These private distributor owners will jump at the chance to get stock in Snakes/AMFE. Its a great retirement growth plan. It will be an easy deal to make, so its coming imo: https://www.snakesandlattes.com/distribution/

Snakes is in position to CHOOSE who they want.. and it might be more than one distributor that they purchase. Snakes could "roll-up" the sector
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Potential Acquisitions: Morning was one of them and the deal is complete... The next acquisition could drop at any time and it will be a big one. A KEY component...

Snakes & Lattes Inc. is currently in initial discussions with two companies that have expressed interest to be acquired by Snakes & Lattes Inc. The first is one of the largest board game distributors in Canada, and the second is a distributor and publisher in Europe. As the company expands into the USA, the company will be looking at a potential acquisition of a distributor in a key location in the USA, in addition to our own planned distribution center in Chicago, IL. The strengthened US distribution arm would serve as a satellite to complement the initial Northern offices and warehouse in Chicago, and the South Western presence in Arizona.

Further updates relating to the expansion of the Snakes & Lattes brick and mortar locations, as well as the potential acquisitions in the publishing and distribution sectors will be announced as they develop. The company is very excited with the recent developments in terms of US expansion and remains steadfast in its commitment to increase its reach throughout North America and beyond.


https://www.otcmarkets.com/stock/AMFE/news/Amfil-Technologies-Inc-Provides-Update-On-Snakes--Lattes-Arizona-Project-and-Discusses-Potential-Acquisitions?id=185089
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(recent video)ABC news...




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(video) This is a good view of the Tempe location...


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My apologies to Snakes and Lattes: I was wrong.

https://www.reddit.com/r/toronto/comments/9rtq0r/my_apologies_to_snakes_and_lattes_i_was_wrong/
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Institutional Investor accumulating AMFE

Summit Global Investments reports 33.33% increase in ownership of AMFE / Amfil Technologies Inc.

November 14, 2018 - Summit Global Investments has filed a 13F-HR form disclosing ownership of 1,000,000 shares of Amfil Technologies Inc. (OTC:AMFE) with total holdings valued at $116,000 USD as of September 30, 2018. Summit Global Investments had filed a previous 13F-HR on August 10, 2018 disclosing 750,000 shares of Amfil Technologies Inc. at a value of $74,000 USD. This represents a change in shares of 33.33 percent and a change in value of 56.76 percent during the quarter.

https://fintel.io/soh/us/amfe/summit-global-investments

http://www.summitglobalinvestments.com/
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Proof these games will be in Walmart soon...

FYI, this type of "exclusivity" is short term. It is likely how we were able to negotiate these large "firm PO's" before the games are even printed. In a way they are funding the inventory... and if you are going to let any retailer be the first to have these games for a limited time, Walmart is it!

Walmart will likely run ads and let it be known that they carry our products, because they are the only ones that people can buy them from, initially. This will help build brand awareness...

My guess is the exclusivity will last for 3-6 months and they will feature us all over the place, moving all their inventory + place additional orders. They know board games are hot, it is their job to know, they will take advantage

Red Panda and Kill the Unicorns are both AMFE titles: https://www.walmart.com/ip/Kill-the-Unicorns-An-Enchanted-Card-Game-For-Evil-Geniuses-Exclusively-Sold-on-Walmart-com/548174258

https://www.walmart.com/ip/Red-Panda-Card-Game-Exclusively-Sold-on-Walmart-com/979543007

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Today, Walmart operates over 11,200 retail units under 55 banners in 27 countries and eCommerce websites in 10 countries. We employ approximately 2.2 million associates around the world – 1.5 million in the U.S. alone.

Via Walmart we could expand and penetrate multiple countries, fast. They give us vast reach. This is such a huge deal.

With 3 titles it could be worth $XX,XXX,XXX in less than a year.

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Kill the Unicorns on a new retail site. They are taking pre orders. UK based...

https://www.board-game.co.uk/pre-order-top-20/
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New retailer for Unicorns (Australian): They are lining up, all over the world. Including Walmart... tick tock...

https://www.gamesmen.com.au/kill-the-unicorns-card-game

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New Unicorns retailer (UK)...

https://www.chaoscards.co.uk/board-games-c800/all-board-games-c550/morning-family-kill-the-unicorns-p160105
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(repost) Most of these penny stocks have to dilute to survive. AMFE dilutes moderately, but when they do, they are diluting to fund growth initiatives that have, in most cases, already proven to be a successful growth area of the biz.

This is what you want to find in a small cap investment. They all have issues, debt, etc, but the effectiveness of their investments is what a savvy investor focuses on. Snakes has grown significantly since going public. The business plan is working! Minor dilution = solid growth

Its possible that none of these upcoming self published titles will be a big hit, but the position Snakes is in, will sell enough copies to make it a profitable division imo.

Most of these small startup publishers have to work their tail off to get noticed. They are nobodies... Snakes only needs to mention their self published titles to the clients they are already dealing with on a daily basis. This is such a MASSIVE advantage when it comes to sales. Who you know is everything and Snakes is becoming a top dog in this rapid growth sector.

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Publishing DD compilation (not all of the DD):

A single self published title could double annual revs by itself, with strong margins... IMO Snakes has extremely high odds of hitting a winner. They have game designers on their staff that study every game on the market and make video/podcasts about them online... Plus, they know which types of games sell via the observations from thousands of customers that come to Snakes.

In their videos/podcasts they critique everything from the gameplay/dynamics to the artwork... They KNOW their stuff and are in the perfect situation to select great titles.

A single hit title can match the revs of a dozen Snakes locations... and it will be the highest margin deal Snakes will make, since they cut out the middleman and have exclusivity from day 1, worldwide

This is possibly the biggest thing they have going... They could drop several hot titles on the market and make 9 figures having exclusivity worldwide.

#lifechanger
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Latest Acquisition: Morning has numerous published board game titles on and coming to market shortly. Some of the newest titles that will be hitting the market in the future will be IKAN, Red Panda and Kill the Unicorns.

‘Kill the Unicorns’ is a title the company is especially excited for as the Unicorn theme and trend has been very popular in the past two years. Capitalizing on the strong theme, the game also brings a fun and accessible gameplay to families and casual gamers.

"Kill the Unicorns" was financed on the Kickstarter platform, thanks to almost 8,000 backers and numerous partners (retailers, board game cafés) around the world. The game is highly anticipated:
https://www.kickstarter.com/projects/morningplayers/kill-the-unicorns

https://www.otcmarkets.com/stock/AMFE/news/Amfil-Technologies-Inc-Acquires-Morning-Board-Game-Publishing--Distribution-Company-From-France-in-an-All-Cash-Deal?id=193810
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Kill the Unicorns review

https://boardgamegeek.com/thread/1881853/kill-unicorns-review
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Forbes: It's Unicorn Hunting Season With Quick And Quirky Card Game 'Kill the Unicorns'

https://www.forbes.com/sites/laurenorsini/2017/12/20/its-unicorn-hunting-season-with-quick-and-quirky-card-game-kill-the-unicorns/#5fe7159f2758
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(repost) I love how close they are to three of Mornings games being released...

Even if one or more of these games suck, they can still sell millions of dollars worth before people stop buying it. Crap products sell all the time, from impulse buyers alone... we only need one hit, or multi moderate selling titles to make this acquisition another AMFE cash cow

The excitement is going to build heavy in the coming months. I can see waves of PRs and independent press being centered around these games... One sales PR after the other, from the biggest retail names, for each individual game...

... and there is no bigger news for a penny stock than sales news. We invest our money in companies with the expectation that they will grow, sales news validates it
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(repost) There's an initial risk in printing these games and not selling them, but this risk is reduced significantly when you are a MASTER DISTRIBUTOR of many other hot titles.

Its harder for a small publisher to approach a company like Walmart, with no sales history or other products, which can be worked into the deal to get it done... this is why publishers seek out distributors/sales rep to move their games, which Snakes already is...

... and distributors carry MANY titles, often thousands of different games... just because you land a distributor, does not mean they will put PRIORITY in pushing your titles to the retailers. The reps will have many other titles/toys/SKUs that are making THEM money and they focus on those. You can only talk about so many games in a session.

This is where the synergy of being a publisher, master distributor AND Game Cafe (free/profitable marketing) all tie into each other... Snakes can put priority on their OWN games and push them into Walmart, Target, etc increasing volume fast.

Snakes already has sales history with Walmart.... and the largest Canadian book chain (Chapters)... and other big Canadian retailers that sells games. Snakes is on pace to OWN Canadas gaming market. Look at how many Kickstarter publishers choose Snakes now.

I love synergistic business concepts!
_________________

(repost) Morning is a creative think tank/publisher. This is why its such an powerful acquisition for this particular company. Snakes fills in everything else they need to get these products into the hands of the masses.

Snakes even offers them a place they can play test their games with a very experienced/large gaming staff + real world customers. IMO there will be no weak games in the future. Their titles will grow in strength as Steve starts adding his EXTREMELY EXPERIENCED input on game mechanics, rule alterations, how to write precise/easy instructions, etc. Steve is a grand master at this stuff, watch his videos, listen to the podcasts, read his articles, etc. He trains all the other staff on HOW to teach games and even edits rules to make them easier for customers to learn. He is a major asset alone, esp when combined with a game publisher.


___________________

(repost) How many publishers have distribution and game cafes?

There are a lot of GREAT games that never get noticed. EVERYTHING is about getting noticed nowadays... Weak games can sell $XX,XXX,XXX just because it was in the store, not because it was good. A customer only needs to buy ONCE

... and is there any better place to get noticed than Game Cafes, with Game Gurus that can direct customers to play the titles they want?

Many customers rely on the Gurus to recommend games and teach them... and if people EASILY learn a game and enjoy it, the odd increase that they will buy a copy before leaving Snakes, or the next time they see it at Walmart and think "Hey, that was a fun game! My nephew would love to play this with me".. Either way we make $$$
__________________

(repost) All they have to do is advertise that all or part of the cover charge can be applied to one of Mornings games , if they buy before leaving... and this is off the FULL retail price, which means they would still collect more than if they sold at wholesale

This would not only get people interested in TRYING the games while in Snakes, it would also drive per location sales. Snakes cuts out the middleman, so they would STILL make a strong profit per copy at a sexy discount price...

... and most of these customers that buy one of these copies will take it home and play with others, because most games cant be played alone. This markets the game to additional people, who then might buy a copy when they see it at the store, on Amazon, etc.

This is why the sector is booming right now. People want to do things that are more social, away from their digital devices. This viral sales process is powerful and can push a game from nothing to $10's of millions, in just months.

... and all we need is ONE of these titles to be big... or all of them to do moderately well...
___________

The Snakes & Lattes Inc. locations have been hosting game designer nights for quite some time now and with being so deeply entrenched in the table top gaming community, it has begged the question internally for many months now as to when the company will begin entering the game publishing arena and bring new titles to market in-house. Snakes & Lattes is currently positioned to manage all stages of new projects beginning from inception to product launch, and will use its current resources for research and development, product testing, marketing, and of course sales and worldwide distribution. This move would bring a far greater ROI when compared to the ROI on the current game titles that we stock and distribute, essentially 'cutting out the middleman' and allowing us to stock and distribute larger volumes and further expand into additional markets internationally.

The current costs associated with stocking game inventory is comparable to the costs to print and manufacture our own game titles, which would not only provide larger volumes for the same price, but also immediate worldwide exclusive distribution rights. We will use our retail locations as 'proving grounds' for new game titles prior to publishing in order to determine which titles will generate the highest demand. This will of course be in addition to maintaining and growing our current sheet of exclusive distributorships from other popular game producers.

The company is currently working on acquiring the rights to publish our first game to kick-off our publishing division. The first game under this initiative is currently in the works and will be developed in conjunction with an experienced game author based in Switzerland. The specifics of the game are still a closely guarded secret so no further details relating to the game will be released at this time to protect the intellectual property. We will provide further details relating to the project when appropriate to do so, likely coinciding with the upcoming Fan Expo in Toronto this August, where Snakes & Lattes will be hosting a board game café and retail store in partnership with CAH and other major publishers.

Capturing world-wide distribution as well as maximum margins from production to sale leaves the company better positioned to expand all aspects of the business, and significantly increase the rate at which retail store and gaming café locations are opened. With the new Midtown Toronto location being the third and largest location, set to open this summer and boasting an impressive 2 stories, 55 tables inside and 5 tables out on the patio all the while accommodating up to 340 customers, the company has its eyes set on the immediate expansion across Canada and the United States.

The newly formed publishing division in addition to the successful retail and distribution divisions, is expected to significantly increase profitability at a minimal start-up cost by utilizing the company's existing assets, resources, and market reach. In terms of the company's expansion, this is the most cost effective and logical step towards the company's intent on complete market domination by continuing to execute on its successful business model which has been proven year over year.

_____________
Nothing can grow Snakes faster than a hot self published game title. NOTHING. We could see revenues spike, in just months. Due to initial stocking orders alone...

...and the margins will be their highest, because they are the publisher+master distributor+marketer... and they sell directly to consumers online and in each location, which has even greater margins. This will allow them to offer promotions to move copies, while still maintaining strong earnings.

DO THE SIMPLE DD... They are in the perfect position to move copies and get it known.

Back to back to back sales orders could hit fast, because we wont be limited to just Canada with these new titles.
_____________________

As ive been saying for months, the current revenues, net profits, etc are nothing compared to whats coming from their self publishing division, alone

No need to overthink it, just do the simple DD. They are going to push these titles hard and no other aspect of the biz will have higher margins.

AMFE could have ZERO revenue right now and a SINGLE game could make this a fairly valued $XXX,XXX,XXX company. The growth potential is not only massive, it can happen FAST.
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Proof these games will be in Walmart soon...

FYI, this type of "exclusivity" is short term. It is likely how we were able to negotiate these large "firm PO's" before the games are even printed. In a way they are funding the inventory... and if you are going to let any retailer be the first to have these games for a limited time, Walmart is it!

Walmart will likely run ads and let it be known that they carry our products, because they are the only ones that people can buy them from, initially. This will help build brand awareness...

My guess is the exclusivity will last for 3-6 months and they will feature us all over the place, moving all their inventory + place additional orders. They know board games are hot, it is their job to know, they will take advantage

Red Panda and Kill the Unicorns are both AMFE titles: https://www.walmart.com/ip/Kill-the-Unicorns-An-Enchanted-Card-Game-For-Evil-Geniuses-Exclusively-Sold-on-Walmart-com/548174258

https://www.walmart.com/ip/Red-Panda-Card-Game-Exclusively-Sold-on-Walmart-com/979543007

Make sure to sign up for the waiting list for these games, Wally will like seeing that. You do not have to create an account, just enter email.
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Today, Walmart operates over 11,200 retail units under 55 banners in 27 countries and eCommerce websites in 10 countries. We employ approximately 2.2 million associates around the world – 1.5 million in the U.S. alone.

Through Walmart we could expand and penetrate multiple countries, fast. They give us vast reach. This is such a huge deal.

With 3 titles it could be worth $XX,XXX,XXX in less than a year.
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(New) First Kill the Unicorns retailer in the philippines. Its a game cafe/retailer accepting pre orders.... Yep, we are going global. lol...

http://www.ludogames.ph/product/kill-the-unicorns-pre-orde/

Here are some others...

Kill the Unicorns on a new retail site. They are taking pre orders. UK based...

https://www.board-game.co.uk/pre-order-top-20/
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New retailer for Unicorns (Australian): They are lining up, all over the world. Including Walmart... tick tock...

https://www.gamesmen.com.au/kill-the-unicorns-card-game

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New Unicorns retailer (UK)...

https://www.chaoscards.co.uk/board-games-c800/all-board-games-c550/morning-family-kill-the-unicorns-p160105
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Pic of the playtesting arena for Unicorns: This is where most of the positive online reviews were derived...

The game is tested and enjoyed... IMO this game should spike revs/profits fast...

Looks like 3 tables were for IKAN, which is another title that is close to print...

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(6 pictures) Do you think these games aren't coming?! lol

Did you see the picture from a month ago? These are all people playing our games in Europe

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My messages contain many opinions. Please do your own research
and validation.
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