Twitter Inc (TWTR)

[DiscoverGold]

Twitter keeps losing monthly users, so it’s going to stop sharing how many
By: The Verge | February 7, 2019

Twitter’s monthly user count has fallen for three quarters in a row, so to address the issue, Twitter has decided to stop announcing how many users it keeps losing.

The change, which begins after next quarter, was announced in Twitter’s latest earnings release, where the company disclosed that it had lost another 5 million monthly users during the final few months of 2018. That brings Twitter to 321 million monthly users, down from 326 million the prior quarter. It’s Twitter’s lowest user figure in two years.

Hiding monthly user growth or losses prevents Twitter from being directly compared to many other social networks, some of which are growing far faster in their monthly user count. Facebook, for instance, added 49 million users last quarter. It also hides a number that hadn’t been looking good for Twitter for a while. Even before the figure started declining, Twitter’s monthly user count had only seen creeping gains in the prior couple years.

In place of monthly users, Twitter will now disclose how many daily users it has — a figure that, at least from this initial disclosure, is at least slightly rosier. Twitter now has 126 million daily users, up from 115 million one year ago. Similar to monthly users, growth is slow in the US, with about 10 million users in that jump coming from other countries.

Other companies disclose their daily user count, but Twitter has put a small twist on its own metric: it’s referring to them as mDAUs, or monetizable daily active users. This figure only counts people who use Twitter’s website or app to access the service on a daily basis.

Twitter seems to be indicating that other companies do not distinguish between daily users who can and cannot be monetized. That said, it’s not entirely clear that other daily user counts are not largely, if not exclusively, composed of monetizable users since most other services don’t have the wide range of integrations and third party apps that Twitter does...

Read Full Story »»»

• DiscoverGold