Vystar Corp (VYST)

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WORCESTER, Mass., Jan. 22, 2019 (GLOBE NEWSWIRE) -- Vystar(R) Corporation (OTCPink: VYST) today began the New England soft launch of Vytex(R) Cloud Bed-in-a-Box Collection of 100% all natural latex mattresses in three levels of support.

The Bed-in-a-Box concept is a hit with consumers - transforming the $30 billion dollar a year mattress industry. Industry Bed-in-a-Box sales grew by 60% in 2017. In a society that is now comfortable with online sales and enjoys the convenience of to your door delivery, Bed-in-a-Box sales now account for nearly 30% of all mattress sales.

"Having spent 50 years in the furniture and bedding retail industry, it is rare to see a product category explode almost overnight like Bed-in-a-Box has," stated Steve Rotman, CEO of Vystar and of Rotmans Furniture and Carpet. "We applied our expertise gained from decades of direct interactions with hundreds of thousands of New England consumers at Rotmans Furniture to help develop the high quality Vytex(R) Cloud Bed-in-a-Box with the convenience of online ordering and fast delivery right to your door. We're proud to have Rotmans be the first retailer to offer the Vytex Cloud Bed-in-a-Box, manufactured by Symbol, at both our brick and mortar and online stores. Vystar will soon be rolling it out to other major online retailers.

Vystar's 3-D video tour allows you to explore the bedding showroom at Rotmans Furniture including Vytex Cloud Bed-in-a-Box fully expanded and ready to use, looking just as posh as the traditional mattresses. As you tour the showroom, you'll also spot the recently introduced Vytex natural rubber latex mattress toppers and pillows. Click here for the Rotmans Vytex Cloud 3-D video tour.

Those who want the traditional experience of seeing and feeling a mattress before purchasing, can test them in person at Rotman's Furniture in Worcester, Mass., and still enjoy a free 100-day Vytex Cloud trial with complete satisfaction guaranteed.

Rotman noted, "Customers love it for life. You'll sleep better on the soothing, uplifting support of an eco-friendly Vytex Cloud mattress whose natural breathability, and resilience provide supportive comfort for years. A better sleep means more energy for life."

Buying a new superior quality mattress conveniently from home has never been easier:

1. Visit Vytex Rotmans.com or visit the Rotmans Furniture store at 725

Southbridge St, Worcester, MA.

2. Select the support level of the mattress -- firm, plush or super plush.

The 9-inch thick mattress - one of the thickest currently available from

any bed in a box retailer - is wrapped in a high quality, quilted

organic cotton over Joma(TM) wool cover that sets new standards of

quality for the bed in the box market.

3. Enter shipping address and form of payment -- PayPal and all major credit

cards accepted.

4. When Vytex Cloud Bed-in-a-Box arrives, place the easy to carry 14 X 14 x

36 inch box atop your bed frame.

5. Carefully open, wait two minutes for it to fully expand, revel in its

beauty and comfort for the next 20 years.

Consumers have their choice of Twin, TwinXL, Full, Queen, King and California King sizes in Firm, Plush or Luxury Plush density. Vytex Cloud Mattresses come with a high quality, quilted organic cotton over Joma(TM) wool cover for natural airflow. Vytex mattresses include a 100 day free trial with satisfaction guaranteed or your money back, plus a 10 year warranty against manufacturing defects.

Enhance your Vytex Cloud Bed-in-a-Box by adding Vytex Cloud Pillows and an optional topper to ensure your comfort from head to toe. Order yours today at Amazon.com.

About Vytex foam

Vystar's multi-patented technology means Vytex foam stays springier over the long-term, providing 20 or more years of decadently perfect sleep support. You can enjoy Vytex Cloud Bed-in-a-Box for years and appreciate that it is more environmentally friendly from production through its end of life after which it completely biodegrades.

Vytex(R) is the healthiest, purest pillow material, offering the ultimate in comfort and durability:

-- Retains bouncy resilience for decades;

-- Buoyantly supports, and cradles your entire body without pressure points

whether sleeping on front, back or side, enabling easy movement.

-- Virtually allergy and odor free. Multi-patented deproteinization process

removes over 99.8% of natural rubber's proteins that cause latex

allergies and odor.

-- Vytex deproteinization results in a 90% stronger bond for a more durable

latex;

-- Breathability ensures sweat-free comfort, resists moisture absorption and

bacteria;

-- Vytex is naturally antimicrobial and repels bedbugs and dust mites;

-- Is naturally whiter (without bleach or dyes) and won't discolor like

petrochemical based memory foam or polyurethane foam.

-- Is sustainably produced;

-- Uses less water and bleaching agents, ammonia and other chemicals during

processing;

About Vystar Corporation:

Based in Worcester, Mass., Vystar(R) Corp. (OTC Pink: VYST) is the exclusive creator of Vytex Natural Rubber Latex (NRL), a multi-patented, all-natural, raw material that contains significantly reduced levels of the proteins found in natural rubber latex and can be used in over 40,000 products, and the owner of RxAir UV light air purification products. Vytex NRL is a 100% renewable resource, environmentally safe, "green" and fully biodegradable. Vystar is working with manufacturers across a broad range of consumer and medical products bringing Vytex NRL to market in adhesives, gloves, balloons, condoms, other medical devices and natural rubber latex foam mattresses, toppers, and pillows. For more information, visit www.vytex.com.

Contacts:

Media: Julie Shepherd, Accentuate PR, 847 275 3643, [e-mail]

Investors: Steven Rotman, Vystar CEO, 508-791-9114, [e-mail]