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Friday, January 25, 2019 12:25:49 AM
So for some insight in the industry.
Bed in a box is the latest thing these days.
This what Rotman’s are interested in getting into.
Why?
Check out casper.com and purple.com for current competitors doing the same thing.
https://www.inc.com/magazine/201603/liz-welch/casper-changing-mattress-industry.html
Casper does 600 Million a year now.
https://news.crunchbase.com/news/quickly-caspers-revenue-growing/
“Month 1: $1 million (source).
2014: Unclear full-year tally, company launched April 2014 (source).
2015: $100 million (source, source).
2016: >$200 million (source, source).
2017: Unclear.
January 2018: >$600 million, cumulative (source).”
The idea here is there is still room for more competitors. There’s only a few others.
But we don’t need the whole market share, just a piece.
Just adding 65M to rotmans current revenues would get them to 100M. Perfect for nasdaq as they could use the financing to grow the business.
Not sure how good Vystar bed is but we know they have quite a few patents.
It will be in interesting to see. But definitely good potential here.
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