Groupon Inc. (GRPN)

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Yule Forget About It: People Forget the Majority of Gifts They Receive, According to a New Groupon Survey

Source: Business Wire
Survey helps point shoppers in the right direction so their last-minute gifts don’t go unused and unnoticed
With Christmas less than two weeks away, millions of people are still searching for the perfect last-minute gifts for their family and friends. And while shoppers are busy trying to cross everyone off their list, they should keep in mind that more than half of the presents they give this holiday season will likely be forgotten by this time next year. According to a new survey by Groupon (NASDAQ: GRPN), the ecommerce marketplace for everything you do locally, more than half of last year’s presents––53 percent––have already escaped one’s memory. In addition, the study of 2,000 people found that the average person receives at least three gifts that miss the mark every year.
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According to a new survey by Groupon, more than half of last year’s presents––53 percent––have already escaped one’s memory. (Graphic: Business Wire)

“It’s incredibly stressful to find the perfect gift that our loved ones will cherish forever, but it doesn’t have to be this way,” said Aaron Cooper, President of North America, Groupon. “We found that the gifts people remember the most are those that are given with love from someone they care about, fill a need, provide a great memory, have a sentimental meaning and result in compliments from other people.”
The survey, conducted by market researchers OnePoll and commissioned by Groupon, found that the most remembered gifts identified from a list of items included clothing and apparel, dinner at a local restaurant, the latest gadgets, a spa day and a trip to a getaway destination. Gifts to avoid were identified as wrinkle cream, a scale, exercise equipment, underwear and cleaning supplies.
Respondents were asked why they thought people gave them gifts that were easily forgettable and the top reasons included: they were just checking a box, they thought it was funny, they personally would have used or wanted the item for themselves, they were sending a message or they were being passive aggressive.
The study also found that your partner is most likely to give you the best gifts, while your sibling is most likely to give you the worst.
The Groupon Holiday Gift Shop is available 24/7 with curated items and experiences that everyone on your list won’t soon forget.