Innovative Food Holdings Inc (IVFH)

[greasemonkeyshoes]

Question number two.........
Expansion of "Expense"??
sg&a 2017(as % of revenue),before IGrourmet
23%(q1 17),21%(q2),18%(q3),24%(q4)
after IGrourment
28%(q1 18),26%(q2),28%(q3),e28%(q4)
we have an
eps model=100%(revenue)-71%(cost)-28%(sg&a)=1% max at best
and
the following statement of yours is on trial,comes judgment day on e3/29/19
"If Igourmet's SG&A % of revenue is in the 40% range ......then they will never make money in this business.........but if they can't lower that % of a big IGourmet revenue quarter then we have trouble..."
sidebar
If amazon can't make money,how can their competitors do???

ps-this is what active investors have to wait/sort this out first before confronting(if "trouble") Sam in q1/q2 2019.