I've been reading the Market Wizards books. Good ones. One thing that several have said is they don't like companies with one product, for that very reason. Sales could go up and down, and if they go down, the company is sunk. Just too much risk being a one trick pony, as Virtra is. So there's why we don't have a lot of institutional support, and probably why many who have posted on here who asked their advisors or friends if they would buy Virtra, those people said no.
Another thing that many have said, as they have been in and out of investor money over the years (taking it to invest, then giving it back), is because there is too much backlash from investors if they have bad quarters. Everybody wants to blame wall street for placing such emphasis on each and every quarter from companies. Well, I'm beginning to believe that wall street is no different than any other industry in that they cater to customer demand. These guys told the interviewer that they started spending more time answering calls from investors wondering why they had a -1% quarter when the market was up 1% than actually researching and trading. They would have a blowout quarter where they earned 40%, and then the next quarter, when they ONLY earned 10%, investors would be calling wondering why they didn't live up to their 40% standard. So many of these guys don't trade with investor money anymore, they just do their own accounts. So therefore, mutual fund and other investors have come to rely heavily on predictability in the stocks they choose. They don't like surprises. With Virtra, it's a surprise every. single. quarter. With the exception of maybe one quarter per year that actually is right on what we have posted our expectations to be.
I posted on here years and years ago that Virtra needed to expand product offerings. Get into other lines of related business. Most of the reason I stayed in so long was because I was waiting for those expanded offerings. Gander Mountain and Modern Round had potential (although still too related) but the public just isn't in love with shooting games like they are with golf. But, I gave them a chance. When their "new product" this year was just a scope for their weapons, I was done.
