Bioelectronics Corp (BIEL)

[art2426]

There is no substitute for the visual exposure of products sitting on shelves in major retail names. Nothing compares to the traffic of brick and mortar for exposure of a new product. Going into retail and searching in the pharmaceutical section for another desired product increases the potential for 'new buyer' to discover these patches. Without any intention of looking for these, they could get noticed and even if not purchased at that time, they are in the minds of consumer for a potential future purchase. I have done this many times: not buying at first noticing, but with familiarity and recalling product I purchased and tried later. That is why TV advertising is so important. You FIRST see a new product and it enters your memory for when the time comes (in retail shopping) to actually pick off shelf to buy.

EXPOSURE of a NEW product is paramount!