Old Copper Co. Inc. (f/k/a CPPRQ/JCPNQ JC Penney)

[UpTickMeA$AP]

My goodness!! You might want to brush on your JCP history.. They beat the coupon approach to death, only to fail horribly. They ended up going so low, and giving so many deals, that all it did was increase the bleeding. JCP is way beyond coupons saving the day. They just dont have any cool brand name cloths in these times, and the other departments just simply fail because many stopped going to JCP. Plus, you have the amazons, and discount stores selling cooler brands for the same price or less than JCP sells its junk. The problems JCP has are many, and requires a total revamping of brands, and look. Something they can hardly afford to do.. JCP as a long play, is almost clinically insane at this point in my opinion.