Friday, October 06, 2000 11:09:04 AM
What happened to the original strategy of direct consumer sales to build product awareness via infomercials before going into the lower margin retail stores? This sounded like a sound strategy when faced with mass production issues and the lower profit of going through resellers. Also if demand already is outstripping supply and response is to raise retail price, why add 2000 Radio Shack stores? It seems like McBride is flip-flopping all over the place on his strategy as revealed in PR's. Makes you wonder if there will be some new strategy next week. This investor is very confused, the direction seems to change with every new PR.
I also think company is overdo in needing a strong CFO to get financial information in order. Has the issue of shares outstanding ever been resolved? Jump from 12.6 milion to 14.4 million shares with no explanation is troubling. Is more unexplained dilution coming? Is so, how much?
I am still long and strong (30K shares) with SEVU, and believe that they eventually will prove to be a big winner since they obviously have a better mousetrap, but these questions need resolution. -SRS
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