Earth Science Tech Inc. (ETST)

[PotterBanker]

Earth Science Tech, Inc. (ETST) Promotes Women’s Health with Strategically Branded Self-sampling Kit

https://globenewswire.com/news-release/2018/10/09/1618459/0/en/Earth-Science-Tech-Inc-ETST-Promotes-Women-s-Health-with-Strategically-Branded-Self-sampling-Kit.html

DORAL, Florida, Oct. 09, 2018 (GLOBE NEWSWIRE) -- Earth Science Tech, Inc. (OTCQB: ETST) (“ETST" or the “Company"), an innovative biotech company focused on the cannabidiol (CBD), nutraceutical and pharmaceutical fields, medical devices, and research and development, today details its branding strategy for Hygee™, a medical device designed for the detection of sexually transmitted infections (STIs) in women. With plans to market Hygee™ on five continents, ETST is deploying a striking graphic identity that will speak directly to women.

A play on the Greek word for “hygiene,” the name Hygee™ integrates intimacy, confidentiality and discretion. Hygee™ looks like - and is worn like - a standard panty liner. Aptly named, the device allows a woman to discreetly take her own sample for testing to detect STIs, starting with chlamydia.