Ace Valley, Created by the Team Behind Ace Hill Beer, will Leverage Consumer Expertise that has Helped Make Ace Hill one of Canada’s Fastest Growing Beer Companies
Toronto and Markham, Ontario, October 3, 2018 – The Flowr Corporation (TSXV: FLWR) (“Flowr” or “Company”), a Canadian cultivator of premium cannabis, announced today a strategic partnership with Ace Valley, a new brand of cannabis products for the upcoming adult-use recreational market created by the team behind Ace Hill Beer. Ace Valley’s curated product portfolio of pre-rolled joints and premium dried flower applies the Ace Hill Beer team’s deep understanding of consumer values and trends to the cannabis market, while leveraging Flowr’s expertise in cultivation.
Ace Valley’s flagship products will be pre-rolled joints available in two strains: Ace Valley Sativa and Ace Valley CBD, both grown and craft-cured by Flowr’s expert cultivators in the world-famous Okanagan Valley of British Columbia. Ace Valley products will be available through the Ontario Cannabis Store and stores operated by the British Columbia Liquor Distribution Board beginning on or about October 17, 2018.
“We’ve learned a lot about the kinds of products mainstream craft consumers want,” said Mike Wagman, co-founder and CEO of Ace Hill and of Ace Valley. “We’re carrying these lessons over into Ace Valley with a focus on products that we believe are both premium and simple.”
“From the start, Flowr and Ace Valley shared a commitment to creating high quality, authentic products for customers,” said Steve Klein, Chairman and Chief Strategist for Flowr. “We believe that our focus on innovation, craftsmanship and consistency in cultivation and Ace Valley’s expertise around the craft consumer is a natural fit and provides the foundation for these initial Ace Valley products.”
Flowr builds and operates large-scale indoor cannabis cultivation facilities built with proprietary designs and systems. After carefully cultivating its flower, the Company hand trims and craft cures its products. Flowr expects its exacting protocols to help it produce cannabis that provides a high-quality, consistent consumer experience. The Company’s 85,000 square foot Kelowna, British Columbia cultivation facility, where Ace Valley cannabis is grown, is currently approximately 20% complete and slated for full completion early in 2019.
“We know the craft consumer values exceptional quality and wanted to work with Flowr because we’re confident their team and world-class facilities can deliver premium pre-rolls and dried flower that Ace Valley can be proud of,” Ace Valley’s Wagman said.
Ace Hill has risen from launch in 2016 to having the #1 and #4 top-selling craft beers in Toronto liquor stores and having a partnership as the official beer of Porter Airlines. Ace Hill attributes its rapid growth to offering a unique portfolio of premium and light beverages made to appeal to mainstream craft consumers.
“This is an important partnership for us because it demonstrates what customer-focused companies can accomplish,” said Flowr’s Klein. “While other recent partnerships and investments have focused on a cannabis beverage market that’s at least a year away, Flowr and Ace Valley have found a way to connect with consumers and have premium Ace Valley products on shelf at the beginning of recreational cannabis sales in Ontario and British Columbia.”
The companies finalized the terms of the partnership on August 30, 2018. https://flowr.ca/2018/10/03/flowr-announces-strategic-partnership-with-new-cannabis-brand-ace-valley/