ESDI - Arizona Becomes 28th State in Which Redneck Riviera Whiskey is Available
Thu August 9, 2018 9:01 AM
PORTLAND, Ore.--(BUSINESS WIRE)-- Eastside Distilling, Inc. (EAST), maker of craft spirits, today announced that Arizona will be the 28th state in which Redneck Riviera Whiskey will be distributed. Breakthru Beverage Group, a leading distributor of premier wine and spirits and beer brands, will work to establish the brand in the state. Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich.
Jarrett Catalani, Senior Vice President of Sales for Eastside Distilling, said, “With Arizona in the fold, we now have a very strong distribution profile in the western U.S., including California, Colorado, Nevada, Oregon, Washington and Alaska. We believe the success we’ve achieved to develop distribution in the initial 28 states will serve us well as we work to get the other half of the country into the distribution channel. We’re pleased with the progress to this point.”
Launched in February 2018, Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada and Arizona.
About Breakthru Beverage Group
Breakthru Beverage Group is a leading North American beverage wholesaler driving innovation in the marketplace with a nimble and insightful approach to business. Breakthru is proud to be family-owned and operated, bringing valued expertise to its operations across the U.S. and Canada. The company employs more than 7,000 associates representing a portfolio of premier wine, spirit and beer brands totaling more than $6 billion in annual sales.
About Redneck Riviera
Redneck Riviera is a privately held lifestyle brand that celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location opening in 2018. More information can be found here.
About Eastside Distilling
Eastside Distilling, Inc. has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.
