Hello Bar, I agree with you 100% actually! And look, JCP a week ago filed with SEC they actually have expanded to open another high revenue generating store in Brooklyn...
J.C. Penney Co. Inc. (JCP) said Tuesday that it will open a new store location in Brooklyn, at the Kings Plaza mall, on August 10. Another Brooklyn location, launched in 2014, "has consistently been one of our top performers since it opened," said Joe McFarland, J.C. Penney's chief customer officer. The location will have 75,000 square feet, including a 2,000-square-foot Sephora and an energy-efficient design.