UA Multimedia Inc (UAMM)

[Sooth_Sayer]

The new CEO of UAMM, a remarkable man.

Mr. Michael Lajtay is a veteran of the consumer product industry and an accomplished entrepreneur. He is the owner of numerous trademarks registered with the US Patent and Trademark Office, including 420 Bloom and 420 Grow “Jugular®”, “Go for the Jugular®”, “Takedown®” and “Hole-In-One®”, among others. Mr. Lajtay is the exclusive licensee of UFC Hall of Fame Inductee and 4 Time Heavyweight Champion Ken Shamrock for beverages. In 2001, Mr. Lajtay obtained the endorsement of Pro Football Hall of Fame Inductee and Super Bowl XXIX MVP Steve Young for his Jugular® Energy Drink, which debuted strongly in 75 Wal-Mart locations. Mr. Lajtay also produced the “Jugular® Street Luge Racing” video game under an exclusive license with Activision. This game was based on Mr. Lajtay’s Championship Street Luge and Downhill Skateboarding Team, which won Bronze, Silver and Gold Medals at the X-Games and The Gravity Games on NBC Sports. Mr. Lajtay appeared in the Fast Track section of Entrepreneur Magazine in October 1997. On April 11, 2000 The Los Angeles Times featured an article about Mr. Lajtay on the front page of their Business Section along with a color photo of him. The Entrepreneur Press also wrote a Chapter about Mr. Lajtay in the book entitled, “Extreme Entrepreneur”, written by Mr. Mark Baven in 2001. He has also appeared in License Magazine & Sportswear International Magazine, among numerous other publications. Most recently, Mr. Lajtay designed, formulated and produced the “Shamrock Slam” performance drink, endorsed by UFC Hall of Fame Inductee & Fitness Icon Ken Shamrock.


Beginning in February 1987 at the age of 20, Mr. Lajtay served as a member of the founding management team of Vector Aeromotive Corporation – manufacturers of the Vector W8 Twin-Turbo Exotic Sports Car. Vector was 1 of only 4 publicly traded automobile manufacturers in the USA at the time. Mr. Lajtay helped the company to raise more than $15 million USD via an IPO in November 1988 and a secondary offering in May 1989. He also helped to launch the company’s sales, marketing and investor relations programs. Mr. Lajtay was profiled in the August 2004 issue of Automobile Magazine for his experience working at Vector. The Vector W8 appeared on the cover of every major automotive publication and television program in the world, including Road & Track, Car & Driver, Motor Trend, Automotive News, The DuPont Registry, Fast Lane, Automobile Magazine as well as hundreds of others. Each car had a retail price of $478,500 in the early 1990’s, only 22 were built. Members of the Saudi Royal Family and tennis great Andre Agassi added Vectors to their collections. The Vector appeared in the film, “The Rising Sun”, which starred Sean Connery and Wesley Snipes. In March 1993 Vector was acquired by Megatech Ltd. a multi-billion dollar Indonesian conglomerate led by Indonesia’s President Suharto at the time. Megatech acquired Lamborghini from Chrysler for $40 million during this same period. Automobili Lamborghini S.p.A. and Vector Aeromotive were then merged by their new common owner. 14 Lamborghini Diablo powered Vector M12’s were subsequently produced. In 2006, Mr. Lajtay served as a marketing, promotions and licensing consultant to Lotus Cars USA, Inc. in Duluth, GA, reporting to the President and CEO, Mr. Robert A. Braner. Mr. Braner served as President and CEO of Automobili Lamborghini USA, Inc. and Vector Aeromotive Corporation prior to this appointment. Mr. Braner and Lotus are credited with helping to launch Tesla’s product line in 2008. The Tesla Roadster was the first fully electric sports car and was based on the Lotus Elise platform which Lotus provided to the company’s Founder, Mr. Elon Musk.

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Mr. Lajtay graduated with Honors from with a B.A. in Economics from Claremont McKenna College in Claremont, CA in May 1988 serving as Senior Class President. Claremont McKenna College is among the most selective colleges in the US, admitting only 9 out of every 100 applicants, one of the lowest acceptance rates of any college. Mr. Lajtay took his science classes at Harvey Mudd College, which is also part of the cluster of learning institutions known as The Claremont Colleges. Harvey Mudd is one of the top 3 science and engineering schools in the US along with Cal Tech and M.I.T. Mr. Lajtay was a student of famed management Professor Peter F. Drucker, who received the President Medal of Freedom in 2002. Mr. Lajtay also received a Presidential Academic Fitness Award from President Ronald Reagan in June 1984 at the age of 17, one of only a handful of recipients from California at the time.

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