Celsius Holdings Inc (CELH)

[NewJerichoMan]

BevNet version of this article.

"Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS, today announced its entry into the drug store channel with distribution of its Originals line at over 550 CVS stores nationwide. ... Notably, CELSIUS will be positioned in the front checkout lane coolers, a strategic, high-visibility placement where consumers can grab and go with a single-serve when entering the store or while checking out. CELSIUS’ entrance into the drug store channel is yet another milestone for the fast-growing brand."

https://www.bevnet.com/news/2018/celsius-holdings-expands-distribution-cvs


550 of 9,600 stores = ~6% penetration, lots of upside if things go well.

More significantly, this is exactly their game plan of pharmacy penetration wherein competition tends to be relatively less intense than grocery stores. Plus, their could be a "halo effect" if carried by a national pharmacy where things tend to be healthier.

CVS > Walgreens, which is notorious for slotting fees.

550 CVSs (3 SKUS)
1,100 Food Lions
189 Hannafords
1,839 new doors
Pick your multiplier (per SKU or per door) and this should be worth at least $2M in revenue annually and maybe in excess of $10M.