Umbra Applied Technologies Group Inc (UATG)

[RJ999]

** PR ** UATG Subsidiary Expands Online Sales

https://www.marketwatch.com/story/umbra-applied-technologies-group-subsidiary-expands-online-sales-2018-04-03?siteid=nbsh

Umbra Applied Technologies (UAT) announced today that it has begun the expansion of it's Amazon presence in preparation for its full Hygieia product line launch. Hygieia is now available on Amazon Prime as will the rest of the Hygieia line of products. There are approximately 80 million Amazon Prime members which equates to 64% of households in the U.S.

Chief Executive Officer, Alex Umbra stated, "Four out of every ten dollars spent online in the U.S. is with Amazon. That is 43% of the total U.S. retail dollars spent are channeled through Amazon. Eighty percent of online growth comes directly from Amazon sales. This type of market presence solidified why Amazon was always going to be a part of our retail apparatus and I must say that Hygieia has been very well received via this retail platform".

The focus on Amazon as a retail partner is in keeping with UAT's focus on expansion and growth as they continue to build the branding of its stable of advanced products. With this being the first retail outlet announced and, with recent comments from UAT Groups CEO stating that the company is focused on expanding its relationships with other manufacturers, the further expansion of the company's footprint across multiple market segments is assured to continue.

Umbra added, "U.S. online sales grew faster in 2016 than they had in the previous three years and constitute 11.7% of the overall retail sales in this country. As online sales have grown, sales at traditional brick-and-mortar stores have eroded, exacerbated by an overbuilt traditional retail industry. Stores are closing in almost every market. Major retailers like Sears and Macy's have closed hundreds of stores. This is why our strategy is to focus on online marketing to support our online sales. We feel this is the fastest and most efficient way to top line growth with the best ROI in terms of marketing dollars spent".

The company indicated that it is currently preparing to release its high-performance crew and ankle socks as well as its much-anticipated boxer briefs and bedding line. The bedding line featuring its SleepSafe technology is scheduled to be released in Q2 of this year beginning with what the company calls the most comfortable and last pillow will you every own.

In the past 6 months, UAT has reorganized its debt and paid down the majority of its notes to keep in line with the company's plan to complete its audited financials and eventually up-list to a senior exchange. This will help to strengthen the company's banking relationships and credit lines as it prepares to expand its operations across all divisions.