Clues are here and can be matched with others. They mention ADP has 58,000 staff. To me this is important because the staff are getting a PERMANENT discount. IMO this means there will be a HIGH conversion rate.
High like 20% IMO because of the PERMANENCE of the discount, and the fact its being offered directly through their employer ADP.
20% of ADP's workforce (including anyone in their families) is easily over 10K NEW subscribers.
Say they got a 20% permanent discount - or $8/mo.... That would put this single deal at$1M/yr!$8 * 10K = $80K * 12 = $960K
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